Thank you for your interest in working with Elizabeth Reed & Associates, a proud member of the Berkshire Hathaway HomeServices California Properties community here in sunny San Diego. In this booklet, you will find more information about our team, the home-buying process, and how we can assist at every turn — from identifying your budget and parameters to receiving the keys to your dream home. Enclosed, you will learn more about our team, our offerings, and our values, as well as more information about what to expect from the buying process. We detail the role that we will play as your buyer’s agent though each client relationship is unique and tailored to specific client’s needs and desires. After reviewing this document, please reach out to continue the conversation — a phone call is always welcomed, or perhaps we can grab coffee at Lofty in Solana Beach! The Elizabeth Reed & Associates team is here to answer all of your questions, large and small. We are happy to provide references and additional insights as requested. If you would like to move forward with us and begin your buying journey, we will send you the Buyer-Broker Agreement as our next step.
As always, do let us know if you have any questions or concerns. We look forward to helping you find your home here and welcoming you to the San Diego community we love so much.
Sincerely,
Elizabeth Reed | Elizabeth Reed & Associates Berkshire Hathaway HomeServices California Properties
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TABLE OF CONTENTS
02 INTRODUCTION
09 BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES LEGAL TEAM 10 THE PATH TO HOME OWNERSHIP 12 OUR ROLE AS YOUR BUYER’S AGENT 13 OUR AGREEMENT & NEXT STEPS 04 ELIZABETH REED & ASSOCIATES MEET ELIZABETH 07 08 MEET THE TEAM 14 CLIENT TESTIMONIALS 15 COMMON REAL ESTATE TERMS CHARITABLE COMMITMENTS 20 PREPARATION FOR MARKETING LAUNCH 21 INTRODUCTION TO THE BROKERAGE COMMUNITY 17
22 INTRODUCTION TO THE PUBLIC
24 ADDITIONAL MARKETING INITIATIVES 23 SWEEPING NATIONAL AND INTERNATIONAL EXPOSURE
30 40 25 MOBILE APP
LUXURY COLLECTION
A SEAMLESS AND SECURE TRANSACTION
ELIZABETH REED & ASSOCIATES
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Serving the San Diego community for almost four decades, Elizabeth Reed & Associates is proud to uphold a reputation for transparency, trustworthiness, and a client-first approach to all transactions. Under Elizabeth’s leadership, the team continues to grow to reach new markets and client bases, with the fantastic recent addition of teammate (and Elizabeth’s sister-in-law) Xóchitl Reed, extending the team’s offerings to San Diego’s vibrant Spanish-speaking community. Some of our proudest recent accolades include: • Chairman’s Circle Diamond Top 1/2 of 1% the Berkshire Hathaway HomeServices Global Network 2023 • Over $500,000,000 in closed sales • Over 500 transactions • Certified member of 1% for the Planet, donating one percent of annual revenue to local environmental nonprofits
You can learn more about Elizabeth and her team in the following pages. We would be honored to work with you to help make San Diego your home!
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Elizabeth Reed Broker Associate
(858) 344-9092 elizabeth@emreed.com DRE#00950978
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MEET ELIZABETH
Elizabeth is a Southern California native and licensed Realtor serving the North County San Diego region since 1987. She has spent most of her career with Berkshire Hathaway HomeServices, where she serves as a Luxury Collection Specialist and Certified Relocation Specialist and consistently ranks in the top 0.5% of agents nationally. Her vast experience — ranging from condos to luxury properties, land sales and development projects to turn-key properties — has earned Elizabeth a reputation as one of the most trustworthy and respected Realtors in the area. Her greatest pride is her integrity and commitment to building authentic, lasting relationships, with the majority of her clients being repeat buyers and referrals from previous clients. She recently received the 2023 Berkshire Hathaway Chairman’s Circle Diamond Award, a designation that she has earned more than 15 times. Elizabeth and her husband live in Del Mar where they raised their children Charlie and Russell, as well as countless “favorite children” including adopted boxers, alpacas, birds, and most recently, rescued turtles and tortoises which live in the sanctuary they built together in their backyard. Elizabeth enjoys spending her rare time off volunteering for local nonprofits including ECOLIFE Conservation, Sam’s Posse, and the San Diego Turtle & Tortoise Society, or tending to her native flower and vegetable garden. Accolades: • Top 0.5% of Berkshire Hathaway’s HomeServices Global Network • Chairman’s Circle Diamond Award Winner • San Diego Business Journal Leader of Influence 2024 • Top 50 San Diego Berkshire Hathaway HomeServices California Properties Agents Since 2013 • Over $500,000,000 in closed sales • Certified Specialist for Luxury Collection, Relocation, and Probate & Trust • Board member of the Berkshire Hathaway HomeSercives Charitable Foundation • Member of 1% for the Planet, supporting 3 local environmental nonprofits • San Diego Turtle and Tortoise Society Member & Foster Parent • Trusted Realtor & Del Mar resident since 1987 • Berkshire Hathaway HomeServices Global Collective member
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THE TEAM
XOCHITL REED Realtor – Sales Associate DRE# 02209583
Xóchitl (pronounced “so-chill”) is a recently licensed Realtor with decades of experience in business management, marketing, and creative direction. She brings a hands-on approach to all her endeavors, wearing multiple hats and carrying a sharp eye for design. She has worked with major clients including Cinépolis Luxury Cinemas, DoubleTree by Hilton, The Lot, Ocean Garden, and Rady Children’s Hospital. Xóchitl is excited to bring these skills to the Real Estate industry, joining her sister-in-law at Elizabeth Reed & Associates to provide innovative marketing strategy, expand the team’s reach to San Diego’s many Spanish-speaking residents, and maintain its reputation as a community-driven, client-first practice.
Xóchitl habla español, ¡comuníquese en cualquiera de los dos idiomas! (858) 900-4004 | xreed@bhhscal.com
DEVIN RICHARD Realtor – Sales Associate DRE# 02134310
Devin is a licensed Realtor and the team assistant for Elizabeth Reed & Associates. He has been working as an agent in North County San Diego for three years and has lived in the area for 15 years. Born in San Francisco, he can often be found taking his golden retriever Ripley on outdoor adventures.
(760) 504-8578 | devinrichard@bhhscal.com
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A DEDICATED LEGAL TEAM
Choosing a real estate brokerage with an in-house legal team is paramount. It ensures your real estate agent swift, accurate legal advice throughout your transaction, safeguarding your interests and streamlining the process. With Berkshire Hathaway’s expertise, you are not just buying a home, you are investing in peace of mind and a seamless, worry-free experience.
Dean Stalter , Broker of Record Stella Ling , Attorney Nichol Maldonado , Risk Manager Martha Mosier , President Jeff Simerton , Attorney Jeff Arlen , Attorney (not pictured)
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THE PATH TO HOME OWNERSHIP
What you can expect in the months ahead — from choosing the right neighborhood to receiving the keys!
FINDING & SELECTING YOUR AGENT First and foremost, you must select the right agent for you who will represent you throughout the buying process. Your Berkshire Hathaway HomeServices California Properties agent will be by your side as you build your broader home-buying team, connecting you with experts such as lenders, inspectors, title companies and escrow representatives, as well as home warranty and property insurance providers. SIGNING THE BUYER-BROKER AGREEMENT Should you decide to work with us, you will then sign a formal Buyer-Broker Agreement, as legally required beginning in 2024, to formalize our relationship and clarify all relevant terms and fees from the outset. From there, we will begin the fun part! BUDGET & PRE-APPROVAL Involving your agent in the pre-qualification process is often important, as sellers frequently ask if the buyer has been pre- approved. If you haven’t already established a lender, we can connect you with options, and ensure you understand your budget. Knowing your budget upfront kicks off the process of showing you potential homes.
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HOME WISH LIST AND GOALS Let’s explore your wish list and goals together. Where do you want to live? What neighborhoods? What amenities are must-haves? What goals do you have around timelines? VIEWING HOMES We’ll find properties, refine your wish list, and schedule the tours. We’ll also provide you with market data so you can make informed decisions. MAKING AN OFFER When it’s time, we’ll craft a strong offer and negotiate with the seller to reach an agreement on your behalf. HOME INSPECTION & NEGOTIATIONS Home inspections reveal crucial details about a property’s condition. Utilize our negotiation skills after the inspection to save money and address any issues before closing the deal. SECURING A MORTGAGE, APPRAISAL, AND INSURANCE Homebuyers must complete a mortgage application, undergo a property appraisal to determine market value, and secure home insurance to meet lender requirements. We can offer a lot of guidance to make this seamless. CONTINGENCY REMOVAL Removing contingencies is a necessary step to closing a transaction and ensuring all conditions are met to protect your interests. An experienced and skillful agent manages this for you. CLEAR TO CLOSE Receiving this means you’ve signed your loan documents, funding your loan is scheduled, all the conditions and contingencies are met, and the title company is ready for your closing. THE FINAL STEP Conduct a final walk-through, fund the loan, and transfer ownership. Congratulations are in order!
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MARKET KNOWLEDGE & EXPERTISE Elizabeth Reed & Associates brings over three decades of experience in the San Diego Real Estate market. That means we have worked in every neighborhood with every kind of buyer, from those seeking their first home to those investing in their tenth. We are here to help you select the right neighborhood, budget, must-haves, and more. GUIDANCE Combining our market knowledge with your vision, we will provide a curated portfolio of listings that match your criteria. Together, we will tour homes that interest you, providing our insights regarding home value, potential unforeseen costs, and more. OUR ROLE AS YOUR BUYER’S AGENT
NETWORK & REPUTATION Elizabeth Reed & Associates has one of the best reputations in the San Diego Real Estate market, having worked with nearly every agent and agency in the region. We are known for transparency, trustworthiness, and strong negotiation, which means we are often clued into listings before they even reach the market. Through our practice, and the broader Berkshire Hathaway HomeServices network, you will be represented by some of the most respected and knowledgeable Realtors in the industry. RESOURCES As members of Berkshire Hathaway HomeServices, we have access to the best services and softwares in Real Estate — and by working with us, you will too! As members of the Multiple Listing Services (MLS), RealScout, and beyond, we leverage valuable technology to find homes, assess deals, and provide additional budgeting and financing tools to our clients as needed. We also have a full legal team ready to support if needed.
ADVOCACY & NEGOTIATION Particularly in the competitive San Diego Real Estate market, the most challenging part of the buying process is typically securing a good deal. Most houses receive multiple offers, and your agents at Elizabeth Reed & Associates will leverage decades of experience and network to maximize your chances of winning complex negotiations — while landing a fair deal. More than anything, your Buyer’s Agent is your fiercest advocate. DUE DILIGENCE After succeeding in the negotiation process, a complex timeline begins to get all the inspections, paperwork, and details in order. We will be by your side to ensure all inspections are conducted and responded to, managing surveys, appraisals, loan conditions, and utility transfers as required. There can be bumps along the way during the closing process, but we will be there to reach the finish line together.
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OUR AGREEMENT
OUR AGREEMENT As of 2024, a Buyer’s Representation Agreement is now required for us to begin our relationship. It must be signed and completed before we can begin the buying process. This is the direct result of recent national legislative changes made to protect both buying and selling parties, ensuring that expectations are made clear from the beginning and will be legally binding for the duration of the contract. This agreement serves the purpose of: • Establishing a formal legal contract between you, the homebuyer, and your agent. • Outlining the agent’s duties and the buyer’s obligations. • Specifying the agreed-upon commission, transparently outlining fees from the outset. • Ensuring the agent represents the buyer’s interests and allowing legal representation of the buyer by the agent.
While it may seem daunting, the agreement is ultimately a great asset to you in your home-buying process — ensuring you have strong, committed representation from one of the best agencies in San Diego.
Now that you have a more comprehensive understanding of the buying process and the role your buyer’s agent will play, we would love to continue the conversation. Give us a call to answer any and all questions and to tell you more about what you will gain by working with Elizabeth Reed & Associates. From there, we will produce a Buyer-Broker Agreement, working through details related to timeline, compensation, and expectations as needed. Once signed, we can begin the exciting process of finding you your perfect home in San Diego! NEXT STEPS
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“Elizabeth is truly a league of her own when it comes to real estate and customer service. If it weren’t for her, there’s no way I would be sitting in my dream home and typing this message right now.” – Amy & Yuval “Elizabeth was instrumental in purchasing our family’s dream home. Her expertise, professional prowess, and fantastic sense of humor guided us smoothly through a complex negotiation with a challenging seller.” – Laurie & Matt “Elizabeth was a true bright spot in our move to the West Coast. She patiently took us on a number of tours of the area, sharing her extensive knowledge and insight about the various towns and neighborhoods. And as anyone who knows Elizabeth will attest, her deep knowledge is about more than just real estate, but everything one would need to know coming into a new community.” – Candice & Scott “We have known Elizabeth for over 25 years and have done numerous real estate transactions with her during that time. She is a master at putting deals together – the tougher the better. She has always put our interests first, and our trust in her has been rewarded repeatedly. She knows the San Diego market inside out, is very well connected, and is incredibly responsive.” – Sarah & Marc “She went above and beyond …found our contractor, even helped with appointments while we were in transition. She is now a friend, and we are forever grateful she found our Home. We wouldn’t trust our real estate needs with anyone else. It’s the brightest decision/purchase people make, so why settle for less than the Best!” – Annie & Steve “Elizabeth provides an exceptional level of boutique customer service so whether you are buying or selling, she makes it all very easy as she handles and anticipates everything! Her connections are broad and deep and she is highly regarded by her peers in the industry.” – Kim & Fred “Elizabeth is simply AMAZING. Absolutely incredible. She knows everyone in the business, was able to provide immediate, high-quality preferences for contractors and inspectors, and knew the pitfalls to avoid. She is completely honest in her dealings with us and everyone else, which we so, so much appreciated.” – Raha & Kevin “Elizabeth was our relocation specialist and found us the perfect home in San Diego. As first time home buyers we weren’t sure what to expect, let alone during the 2021 market! Elizabeth’s calm and confident personality reassured us we were in good hands.” – Lisa & Brian
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COMMON REAL ESTATE TERMS
A/1 CONTINGENCY - An MLS status for a property that is under contract subject to attorney review and/or inspection. APPRAISAL - An expert judgment or estimate of the value of real estate, made by an appraiser, generally for the purpose of establishing fair value and obtaining a real estate loan. CLOSING - Closing (or settlement) is the legal process of transferring ownership of a home from one person to another. CLOSING COSTS - All fees and charges paid at closing for services, including the lender or mortgage broker, and other fees paid to third parties for services that the lender, state, county, or municipality require the borrower to pay. CONTINGENCIES - Conditions or clauses included in a contract that must be met for the transaction to proceed. They protect both the buyer and the seller by outlining specific requirements that, if not satisfied, can allow one or both parties to back out of the deal without penalty. CONTINGENT OFFER - An offer to purchase that is dependent on another event, such as the home buyer needing to sell their current home. CMA (COMPARATIVE MARKET ANALYSIS) - A report that shows prices of recently listed or sold homes similar to your target property. The sold prices, known as “comps”, can help homebuyers evaluate their offer strategy. CONTRACT (SALES CONTRACT) - The written agreement between two parties for the purchase of a property. DEED - A legal document that transfers ownership of property from one party to another. DOWN PAYMENT - An upfront portion of the total purchase price paid when buying a property, usually expressed as a percentage, with the rest financed through a mortgage. EARNEST MONEY - A showing of commitment from the buyer to the seller. The buyer will entrust a dollar amount, usually 3% of the asking price, to a neutral party. If the seller accepts the offer and the buyer backs out for a reason not protected by a contingency contained in the accepted contract, the seller may be entitled to keep all or a portion of the earnest money. ESCROW - Property or money held by a third party until the agreed upon obligations of a contract are met. ESCROW ACCOUNT - Monies collected from the borrower’s installment payments for the purpose of paying property taxes and insurance. An escrow account is typically required when the loan is more than 80% of the property value.
HOME INSPECTION - A professional inspection of a home to determine the condition of the property. The inspection should include an evaluation of the plumbing, heating and cooling systems, roof, wiring, foundation, and pest infestation. HOMEOWNER’S INSURANCE - A policy that protects you and the lender from fire or flood, which damages the structure of the house; a liability, such as an injury to a visitor to your home; or damage to your personal property, such as your furniture, clothes, or appliances. LIEN - A legal document used to create a security interest in another’s property. A lien is often given as a security for the payment of a debt. A lien can also be placed against a consumer for failure to pay what is owed. MARKET VALUE - The worth of something determined by a willing buyer and seller in an open market. Market value can fluctuate depending on supply and demand and other market forces. PITI - Refers to the combined monthly amount of Principal, Interest, Taxes, and Insurance paid in the financing of real estate. PRE-QUALIFICATION - A mortgage lender has reviewed your financial records and believes you will qualify for a loan. PRE-APPROVAL - A conditional commitment from a lender that they will lend you the money for a mortgage after a loan application has been submitted and reviewed. PRIVATE MORTGAGE INSURANCE (PMI) - Loans with smaller down payments involve greater risk for the lender, who requires protection in case the loan goes into foreclosure. Anything less than 20% down payment usually requires PMI. PROPERTY TAXES - The annual real estate taxes charged to property owners based on the assessed value of the property. SURVEY - A precise measurement of a property by a licensed surveyor, showing legal boundaries of a property and the dimensions and location of improvements. TITLE - The right to, and the ownership of, property. A title or deed is sometimes used as proof of ownership of land. TITLE INSURANCE - Protects the lender or owner against loss in the event of a property dispute. Lenders often require title insurance. WALK-THROUGH - A common clause in a sales contract that allows the buyer to examine the property being purchased at a specified time immediately before the closing, for example, within the 24 hours before closing.
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OUR CHARITABLE COMMITMENTS
At Elizabeth Reed & Associates, we are committed to giving back to the community that has given so much to us — where we have raised our children and pets, made memories on the trails and at the beaches, and truly found a sense of “home” in Southern California. You can read more about our charitable commitments and engagements below. 1% FOR THE PLANET Elizabeth Reed & Associates is a proud member of 1% for the Planet. Through our membership, we pledge to donate 1% of our annual revenue to local environmental nonprofits, ensuring that our own success is tied to the success of the organizations driving social and ecological impact right here in San Diego. This aligns closely with our goal of helping our clients call San Diego home — we are committed to ensuring the health and sustainability of the community we call home for generations to come. Founded by Patagonia’s Yvon Chouinard in 2002, 1% for the Planet is an international organization whose members contribute at least one percent of their annual revenue to environmental nonprofits to protect the environment. They follow Patagonia’s lead, which has pledged 1% of sales since 1985 to such causes, helping ensure a harmonious future for our planet and all its inhabitants.
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1% FOR THE PLANET ORGANIZATIONS WE SUPPORT
We are proud to support three fantastic environmental nonprofits right here in San Diego through our membership:
Founded by Elizabeth’s longtime friend and inspiration Bill Toone in 2003, ECOLIFE Conservation approaches conservation holistically, understanding that we cannot save the animals and ecosystems we wish to without also supporting the people who call them home. From Mexico and Uganda to right here in San Diego, ECOLIFE promotes sustainable agriculture, community-based conservation, and environmental education to ensure a better future for our planet. Learn more at ecolifeconservation.org. Founded in 1954, I Love A Clean San Diego supports residents and businesses in the region through education and local action including impactful volunteer events and workshops. As San Diego’s most influential advocate for sustainability, I Love A Clean San Diego’s programs are environmental catalysts, inspiring action to empower everyone to be leaders in conservation and waste-free living. Learn more at cleansd.org. Founded by a group of local citizens in 1986, the San Dieguito River Valley Conservancy preserves, protects, and shares the natural and cultural resources of the San Dieguito River Valley through collaborative efforts to acquire lands, complete trails, restore habitats, establish educational programs, create interpretive centers, encourage recreation, and mobilize public support. The San Dieguito River watershed headwaters flow from springs on Volcan Mountain and meander some 55 miles to the San Dieguito Lagoon between Del Mar and Solana Beach, providing gorgeous views and recreational opportunities to me and many of my clients. Learn more at sdrvc.org.
VOLUNTEERING
Elizabeth is a member of the Berkshire Hathaway HomeServices Charitable Foundation Board, which supports the coordination of volunteering events and donations distributed throughout San Diego county. The Elizabeth Reed & Associates team loves to spend time together giving back — not only with our monetary donations, but with our time and energy too. You can find us volunteering at a range of events and for a diversity of causes, from Frosted Faces elderly dog rescue to the San Diego Turtle & Tortoise Society to ArtReach San Diego . We love to bring our clients along to volunteer events — let us know if you’d like to join us!
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COLLECTIVE ACTION ADDS UP 1% for the Planet is a global network with thousands of businesses and environmental organizations working together to support people and the planet.
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2D floor plan created with Matterport footage Copy writing for custom brochure and MLS description Professionally printed property flyer and brochure Prelaunch “Coming Soon” campaign created to target specific neighborhoods Develop property website PREPARATION FOR MARKETING LAUNCH Property Specific Marketing Strategy to be provided within 48 hours after signed listing agreement is received.
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INTRODUCTION TO THE BROKERAGE COMMUNITY
Send pre-MLS email to subscribed Berkshire Hathaway HomeServices California Properties agents from San Diego to Santa Barbara List property in Multiple Listing Service Promote property at Berkshire Hathaway HomeServices California Properties office meetings Publish dedicated property website and include in marketing Send “Just Listed” email announcement to sphere, industry, and top agents in San Diego, Orange County, Los Angeles, and Santa Barbara County Host broker preview Promote listing to top area agents Promote to our international Berkshire Hathaway HomeServices Global Network: Luxury Collection, USA, Canada, United Arab Emirates, Italy, UK, Portugal, Spain, Greece, India, Cayman Islands, Mexico, The Bahamas, Aruba and New Development
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INTRODUCTION TO THE PUBLIC
Launch digital advertising campaign Launch digital advertising campaign on ThisIsLiving.online Direct mail “Just Listed” postcard to target/farm/ sphere of influence Schedule and host open houses Direct mail “Open House” invitations to neighbors Launch property video and/or virtual tour on social media channels Promote property on social media accounts Promote on the Berkshire Hathaway HomeServices, Luxury Facebook Group, and Luxury International Chatter Group Newspaper and magazine advertising text
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Homes featured on emreed.com and on Elizabeth Reed’s social media channels BHHSCalifornia.com - the destination for Southern California and Central Coast real estate searches, attracting 700,000+ visitors annually. Language and currency translation Luxury.BHHSCalifornia.com - showcases prestigious homes $1.7MM+ in elite markets NewHomes.BHHSCalifornia.com - features newly constructed homes for sale, and past collaborations BHHS.com - where millions of potential buyers start their U.S. home search, including the luxury demographic BHHS-global.com - The Global Collective is a program by Luxury Presence that connects top real estate agents with luxury real estate clients and buyers to increase visibility and connect with clients around the world. Realtor.com and Realtor.com/International - a global site featuring listings from around the world WorldProperties.com - a place for international buyers to view our listings Zillow.com - over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India, Mexico and the U.K. Trulia.com - more than 55 million unique monthly house hunters, the majority coming from mobile devices SWEEPING NATIONAL AND INTERNATIONAL EXPOSURE
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ADDITIONAL MARKETING INITIATIVES
Schedule and take professional photos Schedule floor plan designer
Submit Pre-MLS listing to Berkshire Hathaway Send photos to Berkshire Hathaway marketing department for advertising Submit property to Premier Magazine (If the print cycle permits) Send email blast to all local BHHS agents (600+) Post the listing on social media and Google Business Page Create Chalk Digital online advertisements and monitor the incoming traffic Input Open Houses (If permitted) Hold the property open to all area Agents on Caravan Create and mail a Just Listed postcard to a pre-selected list of potential buyers and renters in the area and beyond Monitor traffic from Zillow and RedFin Create packet with all disclosures and reports to hand out to interested clients prior to writing an offer Send weekly updates to seller with analytics and showing updates Create property brochures and flyers to hand out at Open Houses and private showings Leverage Elizabeth’s personal connections and relationships with agents and buyers to further promote the property
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DOWNLOAD THE FREE MOBILE APP Find your perfect home
Join the nearly 30,000 users who have already downloaded the Berkshire Hathaway HomeServices California Properties mobile app and begin the search for your perfect home right away, at home or on the app. Our highly targeted HomeScan feature scans the neighborhoods of your choice and will show you homes for sale in the area.
ADVANCED FEATURES AND UPDATES JUST FOR YOU
Powerful search Get access to active listings throughout Souther California. Search by price, square feet, bedrooms, bathrooms, and more. Immediate contact Request more information or a showing, and get directions. A closer look Use HomeScan to instantly learn more about any listed home. Simply point your phone at the home, and the data will appear on your screen! Mortgage calculator Estimate monthly mortgage payments easily with the all-new animated mortgage calculator. Get in the zone See clearly identified boundaries of the full city, ZIP code, school district, and neighborhood you’re searching for.
Download app now: App.bhhscalifornia.com/ereed or Text ELIZABETH to (805) 283-660
Available on iPhone, iPad, and Android.
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A NAME REVERED WORLDWIDE
I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.
Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.
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LUXURY IS IN OUR DNA
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Aligning with one of the most powerful names in business can make all the difference when presenting your home to an elite network of luxury buyers. Berkshire Hathaway HomeServices Luxury Collection is a specialized global division established with one goal in mind: to deliver unrivaled customer service and superior knowledge of the luxury market. Our exclusive network of powerful relationships and proven marketing abilities gracefully brings buyers and sellers of luxury properties together. NO INTRODUCTION NEEDED
REPUTATION MATTERS
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DEVOTION to you, your home, your legacy.
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As Berkshire Hathaway HomeServices Luxury Specialists, we excel at bringing extraordinary listings to the attention of an exclusive audience. We conduct vast amounts of business in Southern California’s most prestigious communities from San Diego to Santa Barbara. Our highly collaborative network of agents draw on each other’s skills, experience, and connections to provide elite representation through close of escrow and beyond. WHAT DEFINES A LUXURY COLLECTION SPECIALIST
An exemplary track record distinguished by
LOCAL EXPERTISE VAST GLOBAL CONNECTIONS ADVANCED TECHNOLOGY ONGOING EDUCATION
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A CURATED COLLECTION OF LUXURY HOMES Successfully represented from San Diego to Santa Barbara 1
BEL AIR $75,000,000 Seller Represented
SANTA BARBARA $70,000,000 Seller Represented
MONTECITO $29,000,000 Seller Represented
MALIBU $25,000,000 Buyer Represented
HIDDEN HILLS $22,200,000 Seller Represented
BRENTWOOD $21,700,000 Seller Represented
CARPINTERIA $21,250,000 Seller Represented
MALIBU $20,000,000 Seller Represented
BEVERLY HILLS $19,850,000 Seller Represented
BEVERLY HILLS $19,510,000 Buyer Represented
MONTECITO $17,888,000 Seller Represented
LA JOLLA $17,800,000 Buyer Represented
PACIFIC PALISADES $17,035,000 Buyer Represented
SANTA BARBARA $16,438,000 Seller Represented
LA JOLLA $16,000,000 Seller Represented
PASADENA $15,579,500 Seller Represented
SAN MARINO $15,500,000 Seller Represented
IRVINE $15,100,000 Buyer Represented
CARPINTERIA $15,050,000 Seller Represented
BRENTWOOD $15,000,000 Buyer Represented
HIDDEN HILLS $15,000,000 Seller Represented
SANTA BARBARA $14,800,000 Buyer Represented
BEVERLY HILLS $14,750,000 Seller Represented
HIDDEN HILLS $14,580,000 Buyer & Seller Represented
MONTECITO $13,000,000 Seller Represented
THOUSAND OAKS $13,000,000 Seller Represented
LAGUNA BEACH $12,500,000 Buyer & Seller Represented
LA JOLLA $12,000,000 Buyer Represented
SANTA YNEZ $11,605,000 Buyer Represented
NEWPORT BEACH $11,330,000 Buyer Represented
MONTECITO $11,250,000 Buyer Represented
DEL MAR $10,500,000 Buyer Represented
LAGUNA BEACH $10,375,000 Buyer Represented
LAGUNA BEACH $10,000,000 Buyer Represented
SANTA MONICA $9,300,000 Buyer Represented
DANA POINT $8,800,000 Buyer Represented
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A CURATED COLLECTION OF LUXURY HOMES Successfully represented from San Diego to Santa Barbara 1
MONTECITO $8,500,000 Buyer Represented
LA JOLLA $8,350,000 Buyer Represented
SANTA MARIA $8,000,000 Seller Represented
STUDIO CITY $7,500,000 Buyer Represented
DANA POINT $7,450,000 Buyer Represented
RANCHO SANTA FE $7,000,000 Buyer Represented
PACIFIC PALISADES $6,950,000 Buyer Represented
LA JOLLA $6,926,000 Seller Represented
ENCINO $6,500,000 Buyer Represented
ENCINO $6,500,000 Seller Represented
SHERMAN OAKS $6,340,000 Buyer Represented
CORONADO $6,100,000 Buyer Represented
WEST HOLLYWOOD $5,900,000 Seller Represented
DANA POINT $5,750,000 Seller Represented
BEVERLY HILLS $5,700,000 Seller Represented
MONTECITO $5,579,500 Buyer & Seller Represented
IRVINE $5,300,000 Seller Represented
CORONA DEL MAR $5,125,000 Buyer & Seller Represented
RANCHO SANTA FE $4,798,000 Buyer Represented
SAN DIEGO $4,499,000 Seller Represented
SANTA MONICA $4,485,000 Seller Represented
SOLANA BEACH $4,400,000 Seller Represented
WOODLAND HILLS $4,300,000 Buyer Represented
VENTURA $3,752,500 Buyer & Seller Represented
TARZANA $3,750,000 Buyer Represented
DANA POINT $3,650,000 Buyer & Seller Represented
CORONA DEL MAR $3,550,000 Seller Represented
SAN CLEMENTE $3,400,000 Buyer Represented
ENCINITAS $2,775,000 Buyer Represented
BUELLTON $2,715,000 Seller Represented
POWAY $2,700,000 Seller Represented
WESTLAKE VILLAGE $2,684,000 Seller Represented
CARLSBAD $2,665,000 Buyer Represented
SAN MARINO $2,605,000 Seller Represented
SAN DIEGO $2,596,900 Buyer Represented
SAN JUAN CAPISTRANO $2,530,000 Seller Represented
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PROVEN RESULTS
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels. Berkshire Elite California Properties ranks as the No. 2 brokerage in production nationwide and abroad2 among all Berkshire Hathaway HomeServices affiliates. REAL TRENDS HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.3 Harris Poll Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand . 4 Digital Marketing Recognition Our digital and influencer marketing campaigns have earned recognition from numerous industry-leading organizations thanks to our forward-thinking strategies and commitment to gain exposure for our clients and brand. We generated more than 4 million impressions in the past year, leading to increased awareness and web traffic for listings.
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Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or in a foreign land. A NETWORK LIKE NO OTHER
More than 50,000 agents 1,500+ offices | 49 states Offices in N. America, Europe, Asia, Mexico & growing
Nearly 3,000 agents 50 offices | 5 counties More than $13 billion in sales volume
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COMPOSING the story that brings your home to life.
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We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property. Each marketing strategy is custom-tailored to individual properties, ensuring that the right resources are deployed to fit your specific needs. THE PERFECT SHOWCASE FOR LUXURY HOMES
REMARKABLE RESULTS FOR REMARKABLE HOMES
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We drive affluent consumers to our website and luxury properties, generating qualified buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms. OUR LUXURY MARKETING EXPERIENCE DIGITAL MEDIA STRATEGY
Our creative team collaborates to promote our brand and listings with
• Geographical and behavioral digital advertising • An exclusive buyer-match network and listing alert dashboard • State-of-the-art social media resources • Strategic SEO implementation • Virtual tours and remote consultation • Exclusive listing opportunities • Influencer marketing • Professional listing image/video resources • 24/7 virtual web assistance • Email marketing
BHHSCALIFORNIA.COM
930,000 + VISITORS ANNUALLY ⁷
20.8 MILLION + IMPRESSIONS ANNUALLY ⁸
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We strategically partner with powerful industry leaders to expose your home locally and internationally. REACHING AN AUDIENCE OF AFFLUENT BUYERS
FINANCIAL TIMES OF LONDON
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Each home’s story is carefully curated, with potential exposure in OUR LUXURY MARKETING EXPERIENCE PUBLIC RELATIONS STRATEGY
• Los Angeles Times Hot Property • CurbedLA • The Wall Street Journal • Mansion Global • The Real Deal - Los Angeles • Hollywood Reporter • Variety • Local print and online publications • blog.bhhscalifornia.com • Social media/social media advertising
For our high-profile clients, we operate with the utmost discretion, putting you in control of the details we share about your home and its story.
CONNECTING TO NEARLY 13,000 MAJOR GLOBAL DISTRIBUTION NETWORKS
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Print advertising remains a vital component of our marketing strategy for luxury properties. We take advantage of local listing exposure opportunities and the strong presence our brand has in national and global publications. OUR LUXURY MARKETING EXPERIENCE PRINT MEDIA STRATEGY
EXCEPTIONAL VISIBILITY FOR AN EXCEPTIONAL BRAND
Tackling the Technology Challenge – page 46
www.rismedia.com
June 2018 $6.95
HOMESERVICES OF AMERICA Ron Peltier, Chairman & CEO
HOMESERVICES OF AMERICA: Delivering on Its Mission for 20 Years and Counting
Ron Peltier, Chairman & CEO, HomeServices of America
Photo: David Sherman Photography
WINGED WONDERS
THE BEST-IN-CLASS G280
DIVERSIONS SHANGHAI
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We adhere to the highest levels of commitment and protection. From lending to escrow, insurance to title, we have a vested interest in guarding your data. Our unified efforts are checked and verified at every stage to produce a seamless transaction and a positive closing. ENSURING A SEAMLESS AND SECURE TRANSACTION
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YOU DESERVE A LUXURY EXPERIENCE
Berkshire Hathaway, Inc. resonates with affluent buyers and sellers around the world as a trusted brand. Our name opens doors of opportunity, exposing your home to an exclusive audience of elite buyers, courtesy of our customized luxury marketing strategies. The Berkshire Hathaway HomeServices Luxury Collection is backed by one of the most respected names in the world.
A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.
Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.
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PERFECTION in every detail, every step of the way.
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©2023 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. 1: 2020 BHHSCP Internal Report. Sold Properties By BHHSCP Sales Professionals. 2: Internal BHHS Reports for 2020 transactions. 3: The No. 1 ranking is derived from the REAL Trends 500 report on the country’s top 500 brokerages, based on units sold in 2020. REAL Trends - The Trusted Source for news, analysis and information about the residential real estate industry since 1987. 4: Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among Real Estate Agency brands included in the 2020 Harris Poll EquiTrend® Study, which is based on opinions of 39,100 U.S. consumers ages 15 and over surveyed online between January 1 and January 30, 2020. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands. 5: Repayment is due upon the close of escrow or 90 days, whichever shall first occur (Unless otherwise agreed upon in writing). 6: Pinnacle is powered by Zoom Casa Platform, a Delaware limited liability company unrelated to BHHSCP. BHHSCP makes no affirmative representation regarding increased value as a result of improvements or modifications made pursuant to Zoom Casa’s design team. For complete terms, conditions, and disclosures visit bhhscalifornia.com/pinnacle/termsandconditions. 7: Source: Google Analytics 11/19/2019-11/18/2020. 8: Source: Facebook Analytics, Google Display Network Analytics, and Influencer Marketing Reports 10/01/2019-09/30/2020. 9: Source: National Association of REALTORS® 2017 Profile of Home Buyers and Sellers. 10: 2021 Meltwater, Inc. 11: Estimated Number Of Views Based On Website’s Traffic of Press Coverage from 12/01/2019-12/31/2020, Meltwater, Inc. 12: ©The Charitable Foundation is a nonprofit 501 (c)3 real estate agent-run organization.
6027 Paseo Delicias, Suite E P.O. Box 2708 C: (858) 344-9092 E: elizabeth@emreed.com emreed.com elizabethreedrealty.com DRE# 00950978
Elizabeth Reed & Associates Berkshire Hathaway HomeServices California Properties
© 2024 Berkshire Hathaway HomeServices California Properties is a member of the franchise system of BHH Affliates LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. If your home is currently listed, this is not a solicitation for your listing.
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