14A — September 28 - October 11, 2018 — Owners, Developers & Managers — M id A tlantic

Real Estate Journal


O wners , D evelopers & M anagers Windows used for The Lenox Luxury Apartment Complex Crystal Windows supplies new luxury Jersey City High-Rise

ERSEY CITY, NJ — Crystal Window & Door Systems has sup- plied heavy-commercial aluminum windows and lou- ver HVAC panels for the new luxury rental high-rise The Lenox in Jersey City. Located at 207-213 Van Vorst St., the 15-story building used a total of 2,043 energy efficient Crystal windows and 155 lou- ver panels supplied through Crystal, factory installed in the window framing. The inclusion of several roof setbacks, a courtyard, and a mixed façade of brick, metal J

panels, with large expanses of glass windows affords The Lenox great architectural appeal. The Lenox project predomi- nately used the Crystal Series 5100 fixed picture aluminum windows, with nearly 1,000 units ordered. This 3-¼” frame window boasts an outstand- ing AW-PG100 AAMA rating and several of the individual Series 5100 units were speci- fied as large as 59-¾” x 108”. While most of the Series 5100 windows were outfitted with the traditional double-glass insulating glass units (IGUs),

many received a louver glaz- ing to accommodate the apart- ment PTAC units. Reliable Architectural Products of Geneva, AL supplied 155 Model AEL-42 Type 7116 louvers, which were factory installed by Crystal into the Series 5100 window frames. The project also involved the use of almost 900 Crys- tal heavy-commercial Series 5600 aluminum two-lite slid- ers. The 3-¼” jamb depth Series 5600 window is AW- PG40/PG50 AAMA rated. The third Crystal window used by the Jersey City proj-

ect was the Series 8910 alu- minum fixed picture window, with about 200 of this heavy- duty architecturally rated 3-¼” window supplied. The Series 8910 was incorporated in the façade design in some instances to provide tall un- obstructed floor-to-ceiling views. The developer for the proj- ect were Fields Develop- ment Group of Hoboken. Also from Hoboken, the proj- ect architect was the Mar- chetto Higgins Stieve firm and Fields Hi-Rise Con- struction served as general contractor. McLaren Engi- neering Group of Woodcliff Lake provided structural engineering design and con- struction support for the project.  Once a buyer is aware and ready to evaluate their options, they will most likely want pric- ing or comparison information. It is at this point that they may click on google ads, landing pages or your web site to get more information. If they are serious about a purchase, they will be eager to connect with you and provide their email ad- dress so they can receive more information about your product or service. #6 Track everything. The most important aspect of any campaign is to make sure that you understand whether you are achieving the results you intended. The best way to know this is by identifying your goals up front, then tracking against these goals. There are many tools for tracking and evaluat- ing campaigns. Marketing plat- forms, like Hubspot, can make tracking leads from multiple sources a.k.a web site, email, online ads, landing pages, forms, social media posts and more, seamless and easy, not to mention informative thanks to their real-time reporting dashboards. Whatever way you choose to move forward, as long as you make it a habit to stick to these six methods for implementing and managing your campaigns, you will find that you get bet- ter, more reliable, cost-effective results that align with your company’s marketing goals. Lisa Romano Cassidy is senior strategist and found- er of ecoImagine.  continued from page 12A 6 ways to maximize your next B2B . . .

The Lenox in Jersey City

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