18A — September 28 - October 11, 2018 — Owners, Developers & Managers — M id A tlantic
Real Estate Journal
www.marejournal.com
O wners , D evelopers & M anagers Dynamic new space features dramatic double-height ‘Urban Center’ Vocon Designs Forest City Headquarters in Cleveland, Ohio
LEVELAND, OH — Vocon , one of the lead- ing national architec- tural and design firms, has completed the design for the new headquarters office of Forest City, a real estate com- pany that owns, manages and acquires commercial and resi- dential real estate in markets across the United States. Vocon and Forest City de- veloped design strategy to position the 110,000 s/f head- quarters, located at Key Tower in Cleveland, as a collaborative community that supports a creative and energetic work environment and advances C
Forest City interior
the organization’s mission and values. Forest City sought an office that fostered collaboration, while also providing privacy for team members who thrive
in quieter and more private spaces. The Vocon design team achieved this by offering a va- riety of different experiences throughout the workday. The design also offered a bright,
open and modern office with a designated location to host each task. Their design simplified navigation between depart- ments, increasing accessibility and employee engagement.
Vocon’s design teamproposed a three-pronged approach to increase collaboration and pro- mote social interaction within the real estate firm. The team created an open planning model that is buffered with shared and dedicated privacy spaces, while also adjusting depart- mental adjacencies to enhance workflow and communication. This strategy helps connect the diversity of experiences within the organization, help associates share knowledge and enable collaborative behaviors amongst the workforce. The real estate company also embraced a cultural shift within their organization, plac- ing responsibility for the design of the offices with future lead- ers of the company to integrate new and traditional approaches to work space. The new headquarters re- flects the “work/live/play” bal- ance Forest City develops in its real estate projects, illus- trates a strong commitment to the company’s core values and exhibits the connections to the communities it serves. The design incorporates social hubs throughout to facilitate spontaneous collaboration and streamlined space assignments to fulfill workplace goals. The design establishes vari- ous neighborhoods throughout connected by both “pocket parks” and neighborhood cen- ters. The main reception and conference center were con- ceived as an urban center where the whole firm gathers for announcements and cel- ebrations. The urban center is further articulated through the development of a two-story space. This remarkable space features a luminous ceiling that enhances and reinforces the urban center experience. The design team implemented purposeful space solutions that support Forest City’s business objectives through the applica- tion of consistent workplace design providing Forest City continued on page 20A
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