Volk Packaging (CONT’D FROM PAGE 1)
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Hall of Fame that he came up with the idea for his induc- tion speech, “Everything I Know About Business I Learned from Coaching Girls Softball,” and the idea for his book. Volk had more than enough content for his 10-minute speech and as it turns out, the outline for the book to which he was unknowingly about to give birth. “When the speech was uploaded on social media, I was overwhelmed with positive responses. Quite a few people said to me, ‘You should write a book about that,’ and so I did,” he relates in the introduction of “Go For Third.” He adds that he wrote the book not with the intention of gain- ing more credibility but to empower others and share leadership lessons he learned on his journey of discovery as a business own- er and as a softball coach. Another home run. Take Risks Those watching this year’s World Series will probably have heard the phrase, “Go For Third,” more than once during the broadcast. What may not be articulated by the game’s announcer, however, is the line upon which Volk “bases” his motivational premise: “Go For Third, Even When It’s a Risk,” which also happens to be the title of Chapter 1. Writes Volk, “Taking a few risks will cause you less stress and eliminate your chance of failure or looking like a fool, but it also destroys your ability to do something amazing. Don’t live in fear. Go for third base!” He rational- izes: the worst thing that will happen is that in a softball game you will get thrown out, which could be considered the equivalent of losing a sale at the box plant. “Either way, you can rest in the knowledge that you gave it your best shot and you’ll go on to fight another day. I would much rather see my player or employee fail while trying to do something special than sit back safely and always be average, accomplishing nothing more than getting by.” Volk’s “Action Plan” for the book’s opening chapter involves doing an in-depth analysis regarding where an owner and his or her company can take more risks. It asks the questions: Where and why are you losing sales? What employees seem afraid to make decisions due to a fear of failure? What piece of equipment do you know you need but have been too cautious about pulling the trigger on buying? Is there a person you feel confident would be a great asset to your business but have been too scared to approach? Answer those questions and then make your competitors beat you as you go for third. Without giving away “too much of the plot” here, read- ers of Volk’s new book on leadership will benefit from his lessons on every phase of the game, from “Keep Your Eye on the Ball” (Chapter 6), to “Don’t Swing a Bat That’s Too Heavy” (Chapter 14), to “Sometimes It’s Best to Stick Your Superstar in Right Field,” (Chapter 36), to “An Accurate Derek Volk
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