Stora Enso Announces Increased Focus In North America Helsinki, Finland based Stora Enso, a renewable packag- ing materials supplier, announced it is increasing its pres- ence and capacity to meet the growing demand in North America for fiber-based board options. “Renewable, efficient packaging is no longer a luxury; it’s an expectation,” said Simo Siitonen, Director Sustain- ability and Head of Customer Sustainability Value at Stora Enso. “Our own research indicates that US consumers in- creasingly prefer fiber-based packaging over fully-plastic packaging. Our fiber board solutions enable brand own- ers to reduce the share of plastic in their packaging and potentially improve their recyclability metrics while adding better printability to quality brands. It’s a win-win for both businesses and the environment.” Stora Enso’s carton board range utilizes 100 percent virgin fiber from responsibly managed forests. They are technically recyclable, provide excellent printability, and contribute to trouble free convertibility. In a recent survey of over 7,000 consumers across the United States, Stora Enso heard 56 percent of respon- dents say they prefer fiber-based packaging over plastic. And almost equal number say they choose brands that in- vest in environmentally sustainable packaging materials. For more information, visit storaenso.com .
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