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HAVE A LAUGH
Why It Works: Gamification boosts engagement by making the referral process fun and memorable. Customers are more likely to participate if they can compete for exclusive rewards and recognition 🏅 . Combining Multiple Program Types for a Unique Approach How It Works: A hybrid approach combines elements from different models 🤹 . For instance, you could implement a multi-step referral system within a gamified campaign to maintain engagement throughout the customer’s journey. Example: Create a leaderboard 🏆 that tracks referral milestones (like booking a demo or completing a purchase), with higher value prizes awarded for completing more steps. Best Use Case: Works well for businesses aiming for high engagement 🔥 and greater flexibility in their referral programs. Why It Works: Combining multiple models provides both structure and excitement 🎊 , allowing businesses to engage customers in various ways and drive consistent growth. Two things to keep in mind 🧠 when choosing the best option for your business: Don’t be cheap with what you give for the referral. As we discussed in the opening article, the value of each referral is as much as double 💰 the value of a new customer you’d get from other marketing channels. In addition, you don’t have anywhere near the same marketing costs to acquire a referred customer as you do a new customer from other marketing channels. When choosing the reward, many companies opt for free products or services. While this can work, typically tangible items like trips ✈ , purses, or the latest tech toy 📱 work very well. Once you decided on the right referral marketing strategy for your business, we now need to market your program. Keep an eye out for next month’s newsletter 🗞 where I will cover what’s working to promote your referral program, plus some other tips and tricks to help you maximize your referrals 🎯 . 5
–Shaun
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