NEWS
The importance of physical direct mail
56%
of donors think print is the most trustworthy of all communication channels
61%
Charities enjoy higher response fromdirect mail An astonishing 79% of donations for charities come fromdirect mail. In fact the ROI for charity fundraising is staggering - for every £1 spent, £4 in donations are received, according to the Institute of Fundraising’s The Good Fundraising Guide. With 45% of the UK voluntary sector’s total income (£11.8 billion) coming fromdonations, it’s important that charity fundraising efforts continue to rely on themost trusted formof communication – physical direct mail.
of charity advertising budgets are spent on direct mail
79%
of gifts tocharities come fromdirect mail (Source Blackbaud)
72%
of donors like to receive something in the post to honour their support
howpeople respond todirect mail
online donations in response to receivingdirect mail
25%
50% 50% 26% 14% 34% 44%
Millenials (Age 21-35)
Gen X (Age 36-50)
boomers (Age 51-65)
greatest (Age 66+)
keep printed material
search for a brand online
go straight tothebrand’s website
Source: Why direct mail still matters DMA and fast map consumer research
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Whistl Magazine • Summer 2016
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