why doordrops deliver
In-home sampling campaigns delivered throughWhistl Doordrop Media have brought sensational results for big-name brands. Take a look at a couple of our sampling success stories. Sensational results from in-home sampling
Doordrops reachmore customers than almost any other broadcast media. Here are the stats to prove it!
households can be reached, making doodrop media one of the most effective broadcast channels 27 MILLION
71%
Delivering results for Kellogg’s
of consumers believe that free samples, coupons andoffers are useful for finding a product or service to suit their needs.
Helping LEGO make new friends
Kellogg’s achieved exceptional results when they targeted health- conscious households with a 2-stage in-home sampling campaign to promote their new All Bran Golden Crunch breakfast cereal. A fully branded bag was delivered to households who were asked to leave the bag on display the following day if they wanted to opt in to receive a full size box of cereal. The campaign achieved a staggering 46.8% opt-in, over and above their 30% target and the sales uplift achieved payback well ahead of schedule.
When LEGOwanted to introduce its new LEGO Friends range to girls aged 7-9 years they launched a 2-stage in-home sampling campaign to build awareness and drive footfall. High-propensity households in selected Argos retail catchment areas were invited to opt in to receive a free Emma toy by leaving a branded LEGO Friends bag outside their front door overnight. The next day, Whistl Doordrop Media delivered a LEGO Friends sample kit andmini brochure to 40,000 households that opted in. LEGO saw their sales surge by 26% and a tremendous buzz on social media amongst young girls keen to share their excitement with their friends at receiving their new LEGO toy!
48%
of consumers visited the shop advertised, requested extra information or bought a product after receiving a leaflet through their door
Door Drops: The Fiction & the Facts - DMA
9
Whistl Magazine • Summer 2016
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