Chairman’s Annual Report 2023
Key Focus Areas for 2023:
1.The Absa Vintage Pinotage Competition: We are delighted to announce the continued success of the Absa Vintage Pinotage Competition, which has become a renowned platform for showcasing the best of our varietal. The competition attracted an impressive number of entries this year, with exceptional wines that truly exemplify the potential and ageing ability of Pinotage. We will continue to enhance this competition, providing winemakers with an opportunity to showcase their craftsmanship and promote the excellence of Pinotage. 2.The Absa Top 10 Competition: Our commitment to recognizing excellence extends to the Absa Top 10 Competition, where Pinotage producers compete for the coveted title of being among the top ten Pinotage wines in South Africa. This competition serves as a platform to celebrate the pinnacle of Pinotage winemaking, and we are pleased to witness the innovation and dedication displayed by our members in crafting exceptional wines. 3. The Cape Blend and Rosé Competitions: In addition to Pinotage, we recognize the importance of showcasing other South African wine styles that complement our varietal. The Cape Blend and Rosé competitions have gained prominence in recent years, allowing winemakers to demonstrate their skill in producing outstanding blends and refreshing Rosé wines. We encourage our members to participate in these competitions, further strengthening the reputation of our industry as a whole. 4. Excellence Awards for Vini-Viticulturists: Recognizing the significant role played by vini-viticulturists in shaping the quality of Pinotage grapes and wines, we have introduced the Excellence Awards. These awards honour and celebrate the outstanding contributions of individuals who demonstrate exceptional skill, knowledge, and commitment to the vini- viticultural practices associated with Pinotage. Through these awards, we aim to highlight and promote excellence in the cultivation and nurturing of Pinotage vineyards. 5. Pinotage Work Integrated Learning Programme: As part of our ongoing commitment to education and skills development, the Pinotage Association continues to drive the Pinotage Work Integrated Learning Programme. This program provides valuable opportunities for students to gain practical experience and knowledge within the wine industry. By fostering the next generation of winemakers, viticulturists, and wine professionals, we aim to secure the future success of Pinotage and the wider South African wine industry. We are immensely grateful for Absa’s belief in our vision and their unwavering support, which enables us to fulfil our vision. Their contributions have not only elevated the Pinotage industry but have also enhanced the reputation of the South African wine industry as a whole. Their partnership has been instrumental in our success and has allowed us to achieve new heights in promoting and elevating Pinotage. In conclusion, the Pinotage Association is proud of the progress made. Our focus areas for 2023 encompass the Absa Vintage Pinotage Competition, the Absa Top 10 Competition, the Cape Blend and Rosé competitions, and our commitment to student development through the Pinotage Work Integrated Programme.
Pinotage continues to make significant strides in the wine industry, garnering recognition and appreciation both at home and abroad. Locally, Pinotage remains a beloved choice among wine enthusiasts, with a growing number of producers dedicated to its production. The consistent quality and distinct character of Pinotage wines have contributed to its popularity, and it continues to be a proud ambassador for our nation’s winemaking ability. Internationally, Pinotage has enjoyed increasing recognition and demand, earning its place on the global wine map. Our efforts to showcase the excellence of Pinotage and educate consumers about its exceptional qualities have yielded positive results. South African Pinotage is now prominently featured on prestigious wine lists and commands the attention of discerning wine connoisseurs worldwide. The latest Pinotage statistics (SAWIS) highlight a 0.6% increase in Pinotage vines planted, with 6,611ha in 2023 compared to 6,570ha in 2021. Pinotage ranks 3rd in the Red category and 6th in the Red & White category. In 2022, we boasted 19,856,306 litres of Pinotage, a slight increase from 19,719,810 litres in 2021. The top three districts, according to geographical distribution, are Swartland with 1,343 hectares, Paarl with 1,310 hectares, and Stellenbosch with 1,034 hectares. Another notable statistic is the decrease in exports: Bulk exports decreased from 11,831,458 litres in 2021 to 8,434,514 litres in 2022, and Packaged exports decreased from 8,138,113 litres in 2021 to 7,539,010 litres in 2022. Total exports decreased by 3,996,047 litres in 2022.
PINOTAGE COMMITTEE MEMBERS
Beyers Truter - (Chairman) De Wet Viljoen - (Vice-chairman) Abrie Beeslaar Etienne Louw
Prof Maret du Toit Johan Fourie Andries Blake Nicolaas Rust Albertus Louw Andre van Dyk Francois van Niekerk
We extend our gratitude to all members for their dedication, support, and contribution to the growth and recognition of Pinotage. Together, let us continue to raise the bar and showcase the extraordinary potential of our beloved varietal.
Thank you Beyers Truter
The above statistics reiterate the key role the Pinotage Association has in driving the premiumisation of Pinotage.
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