Fine Art Collector | Spring 2017

Her house, in leafy Berkshire is, as you would imagine, a wonderland of style and pizazz, wrapped up in enough personality to leave you in no doubt whatsoever of who this inspiring lady is at her core. Her house is warm, welcoming and full of joy. Far from being a temple to her vision, it is simply a beautifully crafted outward portrayal of everything she holds dear. We soon felt right at home, ensconced in her beautiful open plan kitchen, chatting over coffee, with Anouska’s lovable spaniel Otto popping in to receive his share of attention…

HOW DID YOU START AND HOW HAVE YOU CULTIVATED YOUR BRAND? I trained to be an artist, which was really what I always wanted to do since childhood. It was my first passion, but I reached a stage where I felt art couldn’t support me financially, so I did something completely different. I joined Virgin Atlantic, where I stayed for four years, which allowed me to travel the world. Then I got married, had my children, and my journey continued down a different career path to the one I had imagined.  I designed a nightclub called Oxygen in Leicester Square, central London, for my then-husband. This was picked up by the press and generated a huge amount of coverage. After that, I was given free reign to do what I liked with a boutique club in Soho, which also then went on to win ‘Best London Club’ among other awards, which again was great PR for the venue. It was then that I began to realise I had a talent for interior design. I didn’t know that was the way my creativity would channel itself, but I soon started to feel it was the perfect way for me to express myself.

I initially set up my business in 2007, but it wasn’t until 2011 that I relaunched Noushka Design and put everything I had into it. I took the decision to move away from the nightclub industry and focus on residential work, and soon found I loved it. The more projects I took on, the more I felt I’d found my niche, and my business started to grow. My friends gave me my first few jobs, giving me the opportunity to show what I could do. In fact, I was first hired by a friend of mine who was a DJ, who made me a deal – I would interior design his beautiful apartment in Maida Vale for free, and he would give me

10 FINE ART COLLECTOR SPRING 2017

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