The ‘Sonic 25’ collection saw artists from across multiple genres reimagine Sonic the Hedgehog in each of their own inimitable styles. The collection traverses multiple mediums; from a fusion of neon and aluminium, to sculptures, oils and more… all in keeping with the many faces and iterations of Sonic over the years. Sonic the Hedgehog first appeared as a video game character in June 1991, and instantly became an icon for a generation of gamers…including many of our participating artists! Dan Lane, Paul Kenton, Frédéric Daty, Louis Sidoli, Stuart McAlpine Miller, Robert Oxley, Craig Davison, Keith Maiden, and Nic Joly were all thrilled to be part of the project, and their contributions to the collection have won them a legion of new collectors since its launch in December 2016. Jason Rice, Director of Brand Licensing, at SEGA Europe Limited, said: “This collaboration is a fitting finale to our year-long celebration of Sonic’s 25th Anniversary. We wanted to create something truly unique to give fans and collectors the chance to view Sonic in a way never seen before. These incredibly talented artists along with the whole team at Washington Green have been a joy to work with. There is huge excitement and anticipation here at Sega at the prospect of revealing these stunning pieces of work to the world. We couldn’t be more proud!” Not only did this collection draw huge public interest and press coverage, it also won us a Guinness World Record for the largest fine art exhibition dedicated to a single videogame character! Proving that Sonic the Hedgehog, at the ripe old age of 25, is indeed Still Unstoppable.
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