8A — June 2023 — Thriving Under 30 — M id A tlantic Real Estate Journal
www.marej.com
T hriving U nder 30
ow do you con- tribute to your company and / or Paulina Escobar, CREATE Architecture, Planning & Design Young Architects: Unleashing unique perspectives in an evolving design industry H
these principles into our work. This has allowed me to chal- lenge established norms and find unconventional solutions, while actively searching for op- portunities to experiment with innovative design concepts and newer trends in urban plan- ning and architecture. Additionally, ever since working at CREATE in the architectural commercial sec- tor, I recognize the dramatic evolution happening in retail. Today, no longer just selling
products; retail has trans- formed itself into an experi- ence-led industry due to a new generation of consumers that prioritize the “shopping expe- rience” when visiting malls and retail spaces. I contribute to both my company and the industry by understanding this constantly shifting land- scape and how it is crucial when it comes to the future of retail architecture and design. Interpreting the new needs and preferences of the new generation of consumers enables me to provide design solutions tailored specifically towards meeting their ex- pectations. Successful retail architecture involves more than simply functional spaces; successful designs create expe- riences that evoke emotions, reflect brand identities, and fa - cilitate memorable encounters between people and brands. By bringing a fresh per- spective to the table that understands a younger de- mographic and by being part of a generation with great academic and professional focus on sustainability and community oriented design, I add value by pushing for innovative, experiential and sustainable architecture. I am excited for the future of architecture, retail and design and am lucky enough to be part of an organization that is at the forefront of reimaging them all. Who or what has been the strongest influence in your career? The strongest influence on my career has been the combination of my Latin American roots with my experiences and knowledge acquired while working in the United States. This fu - sion of cultures and perspec- tives has shaped the way I look at design. Growing up in a family with great sensibility and appreciation for architec- ture, design and culture had a tremendous influence on me. Music, literature and art were deeply valued in my home as integral parts of our everyday life which shaped the way I look at the world, and in turn, architecture. continued on next page
Paulina Escobar Architect Years with company/firm: 1.5 Years in field: 4
the industry? As a young architect, I believe I bring a unique per- spective and contributions to both my company and the in- dustry as a whole. Being part of a younger generation that has grown up with a rapidly shifting world has given me a different sensibility and approach to design that has to adapt to these constantly
evolving needs and desires. I believe that architecture should be community ori- ented and should respond to the context and environment where it is situated. In a time
where architecture has to be addressed with such a strong focus on sustainability, innova- tion and social responsibility, I bring a fresh point of view that strives to incorporate
Made with FlippingBook - Online catalogs