Crypto, Blockchain (CONT’D FROM PAGE 16)
aging,” Peek said. “What if one of these celebrities was at the press check and they signed 100 makereadies and as they do so the converting company captured that on video. Through blockchain, NFTs could be created, along with the physical copy, and sold or auctioned off as col- lectible items. This is one example I’ll discuss during my presentation.” Peek’s overlying theme for his presentation in one of opportunity. “I’m in no way suggesting that everyone must get into these technologies. But there are incredible op- portunities and converters should at least educate them- selves to the ways in which these technologies could drive their companies into increased profitability. This technolo- gy is certainly not going away so why not see how we can all use them to help our industry grow.” Visit www.packagingxperience.com to register for the upcoming AICC event. Adam Peek Joins Meyers As VP Of Revenue Operations Minneapolis, Minnesota based Meyers, an award-winning manufacturer and design studio for product packaging, printed labels and retail displays for global brands, has hired industry veteran Adam Peek as Vice President of Revenue Operations.
tomers full transparency and access to estimating, to pro- duction timelines, leveraging virtual reality to do press checks, and quality reviews and quality audits. The idea is that from an operations standpoint, anything that a cus- tomer would benefit having greater access and transpar- ency to, blockchain is a great technology to build that on.” A View Of NFTs Peek also plans a rudimentary view of Non-Fungible To- kens, or NFTs. NFTs are cryptographic assets on a block- chain with unique identification codes and metadata that distinguish them from each other. Unlike cryptocurrencies, they cannot be traded or exchanged at equivalency. This
differs from fungible tokens like cryptocurrencies, which are identical to each other and, therefore, can be used as a medium for commercial transactions. Peek will argue during
his presentation that, right now, there are technologies available to packaging com- panies that can use influencer marketing campaigns to en- gage with their customers. “There are many musicians, sports figures, film produc- tions and celebrities that have campaigns tied into pack-
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February 14, 2022
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