Consumer Attitudes (Cont’d from Page 9)
Get your company in front of the flexo industry’s key decisionmakers. Flexo Market News’ readership is comprised of Presidents, Owners, VPs and General Managers of flexo operations — the key people who make decisions on equipment purchases. An ad in Flexo Market News is a direct sales meeting with thousands of the industry’s best thinkers and most influental leaders. Reach Owners, President, VPs and General Managers The Top Minds In The Flexo Industry Are Waiting To Hear From You
their best version will drive purchase decisions and loyalty. Indulgent product innovations are booming glob- ally across industries. Beauty brands are offering salon-quality products at home. Food and beverage manufacturers are investing in functional ingredi- ents and low- or non-alcoholic drinks as consumers seek healthier options. In Western countries, can- nabis-infused products are thriving whereas luxury goods continue to outperform in China. Businesses are investing in technology to provide tailored care. Personalization will advance and shift towards mass acceptance across sectors, such as beauty, personal care and consumer health. Addi- tionally, marketing and offerings need to be inclu- sive. Brands are breaking stereotypes and societal norms, allowing Self-Care Seekers to feel comfort- able and confident expressing their true selves. Consumers will focus on personal growth and ac- ceptance, as uncertainty continues, but to varying degrees. Businesses need to support consumers on their journey and understand their priorities to inform innovation. Offerings that help consumers feel fulfilled, positive and self-assured will improve brand perception. Investing in technologies, such as AI, can facilitate more sophisticated personal- ized solutions. Most importantly, Self-Care Seekers purchase products and services that align with their motiva- tions and identities, which should stay at the core of business strategies. The Socialization Paradox Consumers are approaching a return to pre-pan- demic life in different ways based on their comfort levels. Certain consumers are eager, whilst others are hesitant, to resume their normal activities, cre- ating The Socialization Paradox. Companies should provide seamless solutions and multiple options across channels without sacri- ficing the experience. Recovery is on the horizon. In 2021, 51 percent of consumers expect their lives to be better in the next five years. The Socialization Paradox defines the many ways consumers are returning to their usual routines. Certain consumers acclimated to life in lockdown and will continue to make purchases for at-home consumption. Others were Restless and Rebellious during the height of the pandemic and are ready to fully participate in society again. Between these
To boost your market presence contact:
Greg Kishbaugh / 317-306-1060 / flexo@nvpublications.com
Robyn Smith / 910-553-4055 / rsmith@nvpublications.com
(Cont’d on Page 13)
Flexo Market News February 14, 2022 11
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