Consumer Attitudes (Cont’d from Page 7) consumers are moving both within and beyond city limits. New business opportunities are emerging alongside this mass relocation influx. Scaling e-commerce distribution is vital. Estab- lishing micro-fulfillment centers and increasing last mile delivery can better serve rural communities and expand the customer base. Incorporating more sustainable initiatives into metropolitan areas will resonate with Rural Ur- banites. Indoor farming and rooftop gardens could bring locally sourced produce within walking dis- tance for city residents. Repurposing vacant or un- used infrastructure into public parks and green spaces positively impacts these densely populat- ed communities. Businesses and governments are striving to create mini cities where shops, restau- rants and schools, among other establishments, are within a 15-minute commute. Consumers want safe, clean and green environ- ments, whether in the city, suburbs or countryside. Spacious and sustainable communities will dictate where Rural Urbanites choose to live. Regardless of location, brands and businesses need to adjust their strategies to retain customers. Expanding brick-and-mortar outlets and services whilst investing in e-commerce will help compa- nies reach a broader audience. Self-Care Seekers Acceptance, self-care and inclusion are at the fore- front of consumer lifestyles. Self-Care Seekers pri- oritize their happiness, feeling comfortable in their own skin and indulging in goods and services that elevate their sense of self. Businesses need to create deep connections with customers. Products that evoke physical, emotion- al or spiritual wellbeing will resonate and enhance the lives of Self-Care Seekers. Consumers crave comfort and love as life returns to normal. No longer in survival mode, these con- sumers are embracing the future and are proud of overcoming hardships. Self-Love Seekers appreci- ate their worth and accept their struggles and flaws. Owning these realities enables these consumers to be their own source of happiness. Self-Care Seekers invest in taking care of their bodies and minds, from what they consume to the products they use. They splurge in ways that match their lifestyles whether purchasing a cannabis-in- fused product or a luxury handbag. Products and experiences that empower these consumers to be
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