NUTS & BOLTS
DON’T BUILDA HOME BUILD A BUSINESS
MARKETING
Seeing is Believing PLANOMATIC USES BOTH CUTTING-EDGE AND TRADITIONAL PHOTO TECHNIQUES TO CREATE A REALISTIC PICTURE OF INVESTMENT PROPERTIES FOR SALE.
by Susan Thomas Springer
GET THE FUNDSYOU NEED,WHENYOU NEED IT. SINCE 2002,WE’VE INVESTED OVER $250MMTEXAS DOLLARS INTEXAS REAL ESTATE.
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picture is worth a thousand dollars—or perhaps much more when Realtors market their listings the PlanOmatic way. Individual real estate agents and regional and national brokerages use their high-quality photography to showcase their listings for sale or rent. Founded in 2005, PlanOmatic offers captivating photog- raphy, interactive floor plans, Matterport immersive tech- nology which gives viewers a 3D virtual reality experience and two-business-day turnaround. Options include aerial views taken by drones, twilight photography and rush de- livery. One of the extras is virtual staging, where an empty room is instantly filled with contemporary furnishings. Compared with traditional marketing methods, one com- pany leader says its professional marketing services have the potential to shorten the listing and buying process. Out-of- state buyers have purchased homes based solely on seeing the property online. “Our services are giving them a very good understanding of the property as well as helping them make a decision on whether to see it or not. This saves everyone time,” says Chad Gagnon, PlanOmatic’s Chief Operating Officer. In its 12 years of growth, the Denver-based company has amassed a network of 140 photographers in 35 states. The team is rounded out with editors, software engineers and customer service representatives. Also, the company offers an automated ordering process so agents can either order online or by phone and choose from a variety of prices and plans. In 2016, the company photographed more than 48,000 properties across 31 states. “We’ve definitely been through the ups and downs, but
for the most part our marketplace hasn’t changed too much,” says Gagnon. “Over the years, we’ve heard requests for video, Matterport 3D and other trending add-ons, but at the end of the day we’ve always made a point to stick to our core service of photography and digital floor plans.” In 2017, Gagnon say, the company will continue to grow its “vibrant company culture” and embark on a re-branding campaign using the mantra “For Every Listing,” which re- flects the belief that all homes deserve to look beautiful and be presented with the best visuals. “We’ve been named to the Inc. 5000 list two years consec- utively, and we’ve invested heavily in a new brand launch and website update this year, amongst so many other things we are doing to invest in PlanOmatic for the benefit of our people and our clients,” says Gagnon. The re-branding program pays homage to its name, which heralds from mid-century home technology. While the company uses impressive technology to help agents market their properties, PlanOmatic calls itself the “friendliest property marketing services provider” and says its team is what sets it apart. “Our dedicated and talented staff are here to support our clients every step of the way,” says Gagnon. “We provide unmatched customer service and take pride in how we treat our clients. We want them to be successful and help our clients win.” •
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Susan Thomas Springer is a regular freelance contributor to Think Realty Magazine. Contact her at susan@susantspringer.com.
102 | think realty magazine may :: june 2017
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