SMALL BUSINESS, BIG IMPACT: Your Resource for Digital Marketing Success
Whether or not you’re a fan of how prevalent the internet is becoming in our everyday lives, an online presence of some sort is required if you want to increase people’s awareness of your company. In fact, 86% of businesses report having increased their brand awareness by using digital marketing, and 75% say doing so also boosted their brand’s credibility with their audience. But when you own a small business, learning about digital marketing and how to use it can be a daunting task. Besides, you probably don’t have time to earn a marketing degree or the resources to hire a full-time digital marketing employee. So, what can you do? Luckily, you can learn the fundamentals of digital marketing to boost your business’s online presence, engagement, and sales by using these three FREE resources! They are quick, effective, easy to understand, and designed for busy business owners like you. Resource No. 1: Fundamentals of Digital Marketing by Google Digital Garage If you’re starting your digital marketing journey from scratch, this short course is the place to begin. First and foremost, the course is self-paced, so you never need to worry about deadlines or sacrifice other responsibilities to complete it. This course contains 26 modules that cover several different aspects of digital marketing, including how to use analytics and plan your online business strategy, and takes a deep dive into social media. It also features videos for more visual learners, and after completing the 40-question exam at the end of the class, you’ll receive an officially recognized digital marketing certificate from Google. We highly recommend this course for any business owner who has a small to nonexistent online presence and wants to lay the groundwork that all digital marketing principles build upon. Enrolling is as easy as clicking a button, and you can find the course by Googling “Fundamentals of Digital Marketing by Google Digital Garage.” Resource No. 2: Digital Marketing Training by Neil Patel Suppose you already have a vague idea of the basics of digital marketing, or you just finished the Fundamentals of Digital Marketing course by Google Digital Garage and
want to learn more about one part of digital marketing in particular. In that case, you’ll want to check out Neil Patel’s library of free digital marketing courses you can sort by topic. If you haven’t heard of Neil Patel, you should know he’s one of the leading voices in digital marketing today. He’s wildly successful and offers to teach others what he’s learned over the years for free. You can learn more about SEO, conversion optimization, YouTube, and more using his courses and the worksheets he provides. To access Neil’s library, visit NeilPatel.com/training and use the “What do you want to learn?” table of contents on the left of the page to choose what you’d like to learn about. Then, click the subject tile on the right and get started! Resource No. 3: Answer the Public This resource is not a course but a tool to help you create content your demographic will find useful. One of a business’s biggest struggles when growing an online presence is creating content that results in profitable engagement. Yes, posting often is important, but posting what actually matters to people is also vital. And the best way to find out what matters to people is to ask them! That’s essentially what Answer the Public does FOR you. It pulls the most popular internet searches regarding any topic you type into the site, so you can see what people want to know about in your niche. For example, if you own a rug cleaning business, you can go to AnswerThePublic. com and type “rug cleaning” into the search bar. Then, you will see that some of the most frequent searches are things like “What carpet cleaning solution is best?” “When carpet cleaning, how long does it take to dry?” and “Can carpet cleaning cause mold?” These are all GREAT questions a carpet cleaning company can address in its digital marketing content, and the answers provide timely and valuable information to its audience and build trust with current and potential future customers. You don’t need a digital marketing degree or even a marketing department to bring your brand into the online space. Using these three digital marketing tools will help you carve out an online space and make profitable content that will allow your company to thrive on and off the web!
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