Tree Service Digital - December 2023

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According to Medium, Huang “never finished his business plan” and “learned how to start a company by reading books and meeting lawyers.” Given that, it seems unlikely that traditional business acumen was the secret to Nvidia’s success — so, what was? The Secret Behind Nvidia’s Wild Success Dozens of factors no doubt contributed to Nvidia’s success, but three stand out above the rest: • Aggressive Innovation: Nvidia’s founders were all engineers with practical, hands-on knowledge. They used this knowledge to stay on the cutting edge of their industry and consistently develop new technologies. In 1999, Nvidia invented the graphics processing unit (GPU), and in 2012, it became an early pioneer of AI when it powered the AlexNet neural network. • Bold Pivots: Nvidia’s team kept a close eye on developing trends and areas for exploration in technology and adjusted its offerings to meet them. Though Nvidia began as a graphics chip company, it now offers networking tools, gaming laptops, embedded systems, cloud and data center technology, and more. Most notably, Nvidia dove headfirst into AI, working on everything from self-driving cars to

generative AI models like ChatGPT. Today, Nvidia GPUs power about 80% of all generative AIs, so it’s no wonder the company grew 200% from 2022 to 2023 as demand for AI surged. • Sharp Client Focus: When personal computers were trending in the 1990s, Nvidia pioneered GPUs to make them more functional. Since then, the company research and development team has consistently worked to fill needs in hot markets like PC gaming and AI. Nvidia likely has detailed customer avatars of its tech-savvy clients and finds success by identifying their pain points and innovating in those areas. Whether you run a tech company, law office, or medical clinic, you can use these three strategies to increase

your revenue and grow your business. You may not reach the $1 Trillion Valuation Club (it’s very exclusive, after all!), but you could still see the kind of growth that put

Nvidia on every stock broker’s map this year.

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FROM MIRACLE CURE TO CONDIMENT The Unbelievable History of Ketchup

We know ketchup as a delicious condiment, but its origin is likely different than you’d expect. Ketchup’s roots started in Asia, where it was called ke-tsiap (Xiamen), a sauce made from fermented fish sauce. It came to Europe in the 17th century but looked and tasted different from the ketchup we know today, as it included ingredients like mushrooms, walnuts, and oysters — no tomatoes. In the 1830s, an Ohio physician named Dr. John Cook Bennett began marketing a tomato-based concoction as a medicinal elixir. Dr. Bennett claimed his tomato extract had incredible healing properties and promoted it as a cure for many ailments, including diarrhea, indigestion, jaundice, and rheumatism. His tomato preparation was a precursor to modern ketchup. Over time, the medicinal claims surrounding tomato-based ketchup faded, but people continued to enjoy the taste. Now, you can’t walk into a restaurant without seeing a ketchup bottle on every table!

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