I could feel the passion Frank had for the mission, for wellness, and for all the families that could benefit from Melaleuca’s product solutions. I was taken by the company’s past success but mostly by its potential for future explosive growth. After my first conversation with Frank, I knew my future would be spent contributing to the noble mission of this intriguing company based out of little Idaho Falls, Idaho. Q: What cemented your decision to join Melaleuca as Chief Marketing Officer in 2007? A: T hat was an easy decision. The more I learned about the Melaleuca business model and the wellness message, the more persuaded I became to join the company. Given my background, it just made sense. The timing was right. And I could see the ways I could make meaningful contributions to help the company grow. On top of that, spending time with Frank and learning about his expansive vision for the company was very compelling. If you don’t know this already, Frank is very persuasive! Once you land in his orbit, you start to see things the way he does! Q: Now 15 years later, how do you view that decision to join the Management Team at Melaleuca?
Other companies only dream about this kind of customer connectivity. As a marketer, I recognized the power of the intimate, personal connection Melaleuca was able to develop with customers every month. I was intrigued by the unique insights and understanding of the customer that could be gathered based on their purchases and how that information could be used to bring the Melaleuca mission to life with superior products. In so many ways, I knew this was the future of marketing!
In his time with Melaleuca, Scott spearheaded dozens of new innovations and launched entire product lines that have now become customer favorites around the world. After a stellar 15-year career with Melaleuca: The Wellness Company®, Scott retired last month. As he enters the next phase of life, Scott reflects on his career, his learnings, and his legacy at Melaleuca.
Q: What were your first
impressions of Melaleuca when you initially learned about the company?
A: C oming from a traditional, big-brand marketing
background, I wasn’t familiar with direct-selling companies, and I certainly didn’t know much about Melaleuca. So, like a lot of people, I mistakenly assumed Melaleuca was a multilevel marketing (MLM) company. But once I learned about the Consumer Direct Marketing® business model, I immediately recognized that Melaleuca was in its own space. It was clearly a different kind of company. I was especially intrigued by the idea of selling directly to the end user and all the accompanying benefits that could come from direct selling: the ability to sit with the customer and walk them through the product line, the company and its values, and the business opportunity.
“As a marketer, I recognized the power of the intimate, personal connection
Melaleuca was able to develop with customers every month.”
Beyond that, the time I was able to spend with [Melaleuca Executive Chairman] Frank [VanderSloot] and other Management Team members left a deep, positive impression.
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