LEADERSHIP Through the Years EXECUTIVE DIRECTORS 9 Cheryl & John Cosentino W I S C O N S I N
“This business is all about how we can help others—whether that’s financially, physically, or environmentally. Be real, be kind, and really care about making this world a better place. That’s how you’ll find true success here.” —Cheryl Cosentino Lifetime Earnings: $3,072,122 Personal Enrollees’ Earnings: $4,952,101 Monthly Repeat Income: $12,932 Members in Organization: 3,269 Directors in Organization: 158
A Culture of Caring John and Cheryl Cosentino met at a Melaleuca Convention in 1993. They shared a common goal: helping others enroll in a company that offered safer products for better prices. Twenty-eight years later, they continue to find joy in sharing their passion for Melaleuca.
and said, ‘My belief is way stronger than your doubt.’ That was when my business took off.” One of the biggest things to remember is that it’s okay to hear the word no . “Get over it!” John says. “Keep doing the Seven Critical Business-Building Activities—with emphasis on the first three—and always work with the willing. You’re going to drive yourself (and your potential customers) crazy if you continually badger them. Be respectful and create authentic relationships.” John and Cheryl are quick to add that while building a Melaleuca business is simple, it isn’t easy. “I compare it to losing weight,” says Cheryl. “You have to do the work to see
results, and if you quit for a while you might gain a few pounds back. The cool thing is that you can always get in shape again!” John and Cheryl recently got into a devastating car accident that left them both injured and unable to work. The repeat income from their Melaleuca business has helped them offset expenses. “Melaleuca has been the biggest blessing to us,” says John. “That’s why we’ll continue to share it with everyone we meet. As a Marketing Executive, don’t think that you’re selling something or that you have to convince people that Melaleuca is worth it. You’re offering someone an opportunity that could change their life for the better. It’s that simple!”
“We’ve developed a community through Melaleuca,” says Cheryl. “This is like a great big family.” John’s advice to any new Marketing Executive is to be consistent over time and believe in yourself. “Stay in the game and don’t get discouraged if you have a flat month or two,” he says. “I had many friends who told me I was dumb for starting my Melaleuca business. I looked at them
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These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
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