BUSINESS BUILDING
STEP OUT OF YOUR COMFORT ZONE Approaching others about Melaleuca takes you out of your comfort zone time and again. Whether you’re a brand-new Marketing Executive or seasoned by years of experience, putting yourself out there to connect with others is part of the job. You must constantly stretch yourself and expand your comfort zone to have success. That isn’t a hard thing, but by definition it’s uncomfortable. With the right mindset and a commitment to the process, you can overcome your fear and master the art of approaching new prospects. In the August 2019 issue of Leadership in Action , National Director Jill Parker delivered a master class on great product and business approaches. Here’s what she taught: HAVE THEM AT HELLO You don’t want to sound like you’re reading an approach, but you do want to have a feel for what you want to say. A product approach would go something like this: “Hi, Sue, how are you? Let me tell you why I’m calling.” That opening is very important. You might think, “I’ll just act like I want to find out how their kids are doing and then
phone calls a week will result in impressive and consistent growth. Make your calls every week, set appointments, and the enrollments will follow.
Critical Activity 2: Set Appointments
The gas pedal of your Melaleuca business is the phone call. Making phone calls and setting appointments is the only way your business will grow. The rate at which your business will grow is in direct proportion to the number of phone calls you make each day. Commit to make 20 calls a week, whether that means making all 20 in one sitting or making 4 calls a day, Monday through Friday. If you want to step on the gas and go faster, increase your calls. The purpose of the call is simply to set an appointment. Keeping calls casual and quick is actually the best way to go. There’s no need to explain Melaleuca—that’s what the Melaleuca Overview is for. Making 20
“Before I make a call, I remind myself that this person is already some other company’s customer, so I’m really not imposing on them or asking them to buy something they don’t currently buy elsewhere. In other words, they really need Melaleuca products and, in many cases, a Melaleuca business as well. In fact, they’ll be healthier with our products and better off financially should they build a business. Then I tell myself that if I don’t talk to them first, someone else will.”
Corporate Director 4 Mark Atha
34 NOVEMBER 2022 | MELALEUCA.COM
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
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