BUSINESS BUILDING
THE OVERVIEW IS HIGHLY DUPLICABLE! “ Melaleuca: An Overview instills belief in a brand-new business builder,” Corporate Director 3 John Dufner remarks. “They believe they can do it, and because they believe they can, they can. There are a lot of people who love what they see and leave the room saying, ‘Well, I can do that!’” This is an important and powerful principle. The most successful Melaleuca organizations always present the Overview the same way every time. Why? Because they know others will follow their examples—and there is power in duplication! SHARE THE COMPLETE OVERVIEW Regardless of whether or not you anticipate your customer becoming a business builder, share the business portion of the Melaleuca Overview in every presentation. Often, the only reason some individuals don’t build a Melaleuca business is that they don’t know the opportunity exists! As you consistently get to know others and add them to your contact list, effectively set appointments, and regularly share the complete Melaleuca Overview, your business will continue to grow and flourish—today, tomorrow, and for years to come. JC
I’ll slip in a Melaleuca approach.” In my experience, it can really go downhill from there because, let me tell you, I’ve tried it, and it just feels so awkward! So I always say up front, “Let me tell you why I’m calling.” GIVE YOUR REASON FOR CALLING “I recently started shopping at the largest online wellness shopping club, and I thought of you because…” People love that phrase, “I thought of you because.” They feel complimented! Your reason for calling will be their need that you made a note of on your contact list. “I thought of you because I know you have small children, and Melaleuca specializes in helping families create healthier homes.” OFFER TO SHARE INFORMATION “I would love to share some information with you.” Don’t say, “I would love to tell you about it,” because they may say, “So tell me now.” You don’t want to do that. You want to set an appointment and take them through the whole Melaleuca Overview so they get all the information. GIVE THEM TWO CHOICES OF A DAY AND A TIME Two choices of a day and a time help lead them to a yes . You can say, “Are you available on Tuesday or Thursday at 7:00 p.m.?” or “I have this date and time available or this other date and time available” or “Would Tuesday or Thursday be better for you?”
Don’t try to set the appointment with open-ended questions like these: “Well, what do you think?” “Do you think that would be good?” “Would you like to do that?” A business approach is simply the product approach, adapted for business. Here’s an example: “Hey, Bob, how are you? Let me tell you why I’m calling. I recently started doing some marketing [some prefer ‘I’m doing sales’ or ‘I’m in sales’] for the largest online wellness shopping club in North America, and I thought of you because I know you mentioned that you’re thinking about getting a second job. This company has an awesome referral program, and I would love to share some information with you to see if there’s a fit. Are you available on Tuesday or Thursday at 7:00 p.m.?” Those words, “to see if there’s a fit,” are important because they help the person feel more relaxed and open to saying yes .
Critical Activity 3: Share Melaleuca: An Overview
The Melaleuca Overview was developed using research in the field of adult-based learning coupled with the experience and recommendations of some of Melaleuca’s top business builders. Successful Melaleuca business builders use Melaleuca: An Overview every time they do a presentation because it’s simple and can be easily duplicated.
The all-new Melaleuca: An Overview makes introducing Melaleuca more duplicable than ever! See it for yourself at Melaleuca.com/Overview!
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