IDEAS FOR GREAT APPROACHES Not sure how to approach the beauty professionals on your contact list? Try these ideas! Clarisa’s Go-To Approach: “Melaleuca is a great alternative to offer your customers if they’re looking for nontoxic products at reasonable prices. It’s a place where I buy all of my beauty products and other essentials. Plus, the trust is already established, so it would be silly not to share these great items with your clients!” Meghan’s Go-To Approach: “I take an ‘attraction marketing’ approach to sharing Melaleuca. I have Pure Essential Oils diffusing as I’m doing a client’s beauty treatment. I keep a ‘borrow basket’ by the door filled with different products they can take home for a few days to try. I keep Melaleuca publications in my studio. Inevitably, my clients will ask about Melaleuca, and that’s my invitation to dive deeper.” Erika’s Go-To Approach: “I tell people that Melaleuca is an online wellness store that offers clean products that are safer for my skin and my overall health. I also say, ‘Look, I’ve been in the beauty industry for over 20 years, and I know that most products are overpriced and full of hormone disruptors and irritants. Sei Bella is affordable, and their products helped me clear up my skin.’” Abby’s Go-To Approach: “Melaleuca is one of those opportunities where you can’t talk about it with passion unless you believe in it yourself—and I do believe in this company! I tell clients that I use these products at home with my family and in my salon. My approach starts like this: ‘Melaleuca is simply an online store that saves me time and money while offering safer products for my family.’ I like to talk about shampoo and conditioner specifically because Affinia and Sei Bella are so comparable to salon brands (but still affordable). I also keep Renew Lotion and Melaleuca catalogs out as conversation starters.”
size compared to Melaleuca’s Honey & Rose Balm to Oil Makeup Eraser , which is only $18!” Abby takes advantage of the fact that customers can’t simply buy Affinia ® and Sei Bella hair care products through her salon. “It feels really good to tell them that they can get the same price I get on their hair supplies,” she says. “It’s a built-in discount at an online store that offers so much more than just high-quality hair products.” “It’s really important that people not be afraid to talk to their hairstylist or makeup artist about Melaleuca. The reality is that it’s very hard on your body to stand for hours in one position. Supporting well-being with products like the Peak Performance Pack and Pure ™ Work it Out Muscle Massage Roll-On are invaluable. Plus, everybody could use the extra income from building a Melaleuca business!” —ABBY TORMONDSON, Hairstylist
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