S BETTER
“Our staff were run off their feet all day trying to keep up with the demand,” says Chris. “Our Cat merch sales were up more than 250 per cent on 2023, which proves that Cat continues to be an industry leader and a valued brand, even after all these years." Chris says that both Cat’s heritage and present- day innovation were firm drawcards. From fans of the brand to loyal owners, the mix of history and the latest technology generated all sorts of conversations.
“You really can trace the evolution of heavy construction machinery alongside the development of the Caterpillar brand. So, on one hand we have this incredible heritage that people love to see, including plenty of owners of original gear. But also, people like to see what the latest Cat equipment looks like too. A big part of what we do is educating today’s and tomorrow’s customers about the advantages modern Cat equipment brings to the job site.” Terra Cat also took the opportunity to mark 100 years of Caterpillar with some of its most valued customers at an exclusive celebration dinner on the Friday evening. “Caterpillar’s success from its humble beginnings transforming agriculture, to one of the largest, most identifiable and trusted companies in the world, is 100 per cent attributable to its customers,” says Chris. “Hosting a special evening for some of our biggest customers was a simple way that we could say, ‘hey, thanks for the significant role that you’ve played in the success of both Terra and the Caterpillar brand globally’.” It might’ve been the final Wheels at Wa - naka, but 2025 also marked something of a new chapter for Caterpillar, with Terra hosting the inaugural New Zealand leg of the Global Operator Challenge.
5
Made with FlippingBook Ebook Creator