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Getting to Know the Ziglars INSIDE THIS ISSUE 1 2 2 3 3 4 How to Attract Millennials to Your Business A Formula for Success What’s Your Business Worth? Classic Apple Crisp Origins of Oktoberfest and Popular Events
ROOTS OF OKTOBERFEST OKTOBERFEST OUTSIDE MUNICH
costume parade, where men and women alike dress in old- fashioned garb and march through the streets in honor of Ludwig and Therese’s marriage. The rest you could say is history, or geschichte ! OKTOBERFEST IN … CANADA? While Oktoberfest in Munich traditionally starts on Sept. 22, Canadians celebrate during the week of Oct. 6–14. The twin cities Kitchener and Waterloo host the largest Oktoberfest outside of Munich, boasting more than 700,000 people in attendance each year. The event has a musical concert dubbed “Rocktober” and a dog parade known as “Dogtober.” Even though the Ontario area is becoming more and more popular, you can still enjoy Oktoberfest on a budget. You can find hotels in the area and surrounding cities for well under $100 per night. Not everyone can make their way to Munich or even Canada to celebrate the fantastical event, but most areas will have something going on. If you love German culture, do a little bit of digging, and you’re sure to find an Oktoberfest event near you!
With Oktoberfest right around the corner, you may start hearing some of these fun sayings: “I don’t give a Schnitzel,” “Keep calm and Prost on,” or “You can’t buy happiness, but you can buy beer.” But what exactly is Oktoberfest, and why do so many people celebrate it? Here are some fun facts about it.
ROYAL BEGINNINGS Oktoberfest is deeply rooted in Munich culture. It all started with the marriage of Crown Prince Ludwig and Princess Therese von Sachsen-Hildburghausen on Oct. 12, 1810, and the citizens of Munich were invited to attend the celebration just outside the gates of the city. The celebration’s main attraction was horse racing, which was also a staple event for the next year but has since been removed from the current celebrations. In 1811, a large agricultural fair was mixed into the event, and in 1817, beer pubs and performers were added. Perhaps one of the most famous events during Oktoberfest is the
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