July 30, 2025 Creek & Co., Employee Newsletter

THE CLUBHOUSE CORNER STRATEGIC PLANNING

Strategic planning for launching a country club is vital—it ensures the venture is built on a clear understanding of the market, financially sustainable models, and strong operational capability. Thoughtful differentiation, member-focused amenities, and engagement strategies help ensure long-term success and community value.

STRATEGIC PILLARS

1. Facility Planning 2. Governance & Leadership 3. Operational Effectiveness 4. Member Experience SEE EXCERPT BELOW FROM THE FRENCHMAN’S DINING GUIDE LUMIÈRE WHERE EVERY EVENT SHINES A SPACE FOR CELEBRATION As the center of celebration and connection at Frenchman’s Creek, Lumière is an elevated venue for community

gatherings and personal milestones. Before entering Lumière, distinguished by its soaring ceilings and grand west-facing windows, guests are first welcomed into an elegant pre- function space, featuring a striking wine wall showcasing over 2,000 bottles. MOMENTS THAT MATTER From hosting elegant Sunday brunches during the season to unforgettable private celebrations, Lumière provides an extraordinary backdrop for life’s most meaningful events. Whether it’s a wedding, an anniversary, holiday, or another milestone, members can create memories that last a lifetime in this sophisticated space.

A COMMUNITY HUB Lumière plays a vital role in fostering the culture of Frenchman’s Creek. Beyond private events, it serves as a gathering place for essential community happenings and entertainment that bring members together. These shared experiences strengthen the sense of belonging and camaraderie that define life at the club.

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