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Inside This Edition
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What’s Your Company’s Lifesaving Gadget?
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3 Necessary Steps to Optimize Your Business
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The Mystery Spot Is a True Piece of American History
5 Ways to Keep Yourself Moving
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Does Positive Marketing Work in 2021?
You Are My Sunshine Positive Marketing in 2021
Positive marketing is a tactic that has been around for a long while, but in today's world, it might be more powerful than ever. We're constantly surrounded by terrible news about our nation, society, and the entire world, and people can definitely use more positive forces and content in their lives. Will your brand be there for them? What are other brands doing to provide positive marketing to their customers? Empowerment and Inclusivity In the 2000s, positive marketing was all about looking at the world through rose-tinted glasses. A great example of this is McDonald’s “I’m Lovin’ It” campaign. It’s not a bad thing to create a wonderful, positive image of your brand and the world it lives in — so long as you’re keeping up with people’s idea of a better world, too. Today, positivity is closely related to empowerment and inclusivity. What is “empowerment”? When you empower someone, you’re likely doing two things: making them feel accepted and encouraging them to succeed. Doing this helps imbue them with positive energy, and it even makes the world feel like a better place for a little while. That’s the ultimate thinking behind a lot of inclusive empowerment and positivity marketing today. And why wouldn’t you want to shop at a brand that makes you feel great? According to Accenture, over 41% of consumers “have
shifted their business away from a retailer that does not reflect how important [identity and diversity] is to them.” The same study showed that 29% of consumers are willing to switch brands if they don’t showcase enough diversity. If you’re not sure where to start, try showing support for local support groups, women’s shelters, or free mental health clinics — it’s a great, positive way of supporting your community’s well-being! Build Influence Through Positivity If your brand produces positive, feel-good content, people will tend to listen. Make sure to optimize your marketing by using social media to regularly post content relevant to both your business and your local efforts. Building engagement takes a lot of time and effort, but it can pay off in massive ways. You never know when a business’s content will go viral. Consumers are exceedingly picky in 2021, but positivity will always win the day. Show your customers that they’re valued, and many will make sure to return the favor.
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