‘STARTWITHWHY’ AND BETTER BUSINESS WILL FOLLOW
your reasons, you build a sense of trust. This trust leads to loyalty, and loyalty means that person comes back to do business with you and also refers your business to others. This is how businesses grow! Figuring out your “why” is a process of discovery, not invention. In order to discover it, you can turn to three key strategies. • Look backward at the original motivation for starting your business. What specific problem were you trying to solve, and why was it important to you to solve it? • Look outward by asking those around you why they spend time with you or why a customer buys from you. You can learn why people are drawn to you and your business this way. • Look inward by identifying a bigger vision that you wish to contribute to. What do you believe in? What really matters to you? “Start With Why” teaches readers how to go about discovering their “why,” then instructs them on how to effectively use that information to help their business. It also helps them unleash their business’s vast potential that has remained untapped until now. Reviews of Process Street talk about the clean, easy to use interface and the benefits of the thousands of premade templates that make setting up various workflows — from writing a blog post to posting on social media — a no-brainer. Process Street also allows you to include descriptions of a process with the ability to make many customizations. As one reviewer says, “In general, process and task instructions look as good as you would expect of a blog post or a Word document.” There are a couple potential drawbacks, as with any piece of software. Access control and security options are a bit limited. For example, you can’t restrict access to a task, but you can restrict who can start a process. Process Street also offers limited reports, which may be a challenge for some businesses. Process Street might be best suited for businesses looking to document their processes to benefit efficiency and flow. So if you're trying to improve your systems and workflow, it might be worth checking Process Street out. If you do, let me know what you think!
“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” –Simon Sinek It can often be hard to clearly articulate what you do for a living. That means it can be difficult to explain your vision to potential clients and customers, which then makes it harder to convince them to purchase your product or services. In “Start With Why,” author Simon Sinek illustrates the importance of explaining
to others why you do the business you do rather than explaining what you do or how you do it.
Sinek argues that when people start figuring out the “why” in what they do, it inspires action from others in a way that discussing the “what” can’t. Talking about the “why” engages emotions; analyzing the “what” is purely logical. When you try to sell something to people based on “what,” you rely on specific manipulations like price and product details. But if you help people understand why you do what you do by revealing the real purpose and intention behind
BIZ TOOL OF THE MONTH: PROCESS STREET Recently, someone told me about a workflow management tool that piqued my interest. Called Process Street, this cloud-based process management solution allows businesses to easily manage recurring projects. Process Street allows users to create checklists and process documents for their projects to streamline workflow and cut out redundancies.
Here are some of its promising features.
• Process Street can be integrated with Dropbox, Google Drive, Salesforce, and other third-party software.
• You can create scheduled checklists.
• You can choose from a monthly or annual subscription.
Based on your checklists, Process Street can also take structured data from forms and create big-picture looks at your company’s workflow. Users can schedule and assign workflows that then get updated to integrated apps, keeping everything more streamlined. Process Street uses built-in Zapier support to connect with over 100 apps.
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