Seller's Guide - Paula Sughrue

BETTER HOMES AND GARDENS REAL ESTATE THE SHANAHAN GROUP

working together to sell your home

Company History

OUR BEGINNINGS AND GROWTH Established in 2007, The Shanahan Group has been a consistently strong and influential leader in the local real estate market. Our company is driven by two women, Nan Shanahan and Karen Shanahan Garrett, who have deep professional and personal roots in the local area. Together, they operate a successful and strong brokerage, play an active leadership role in the community, and are always an advocate for the consumer.

"At The Shanahan Group, we strive to be of greatest service to our clients for all of their real estate needs, by being the most trusted, skilled, knowledgable and insightful partners along life’s great and not-so-great moments."

BHGRE THE SHANAHAN GROUP VISION

Our partnership with Better Homes and Gardens Real Estate strengthens our brand and our overall service to our clients. BHGRE and its affiliated agents offer market expertise one would expect from a brand whose legacy was built upon a passion for home. better homes and gardens real estate

how we work together

Home Staging

83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Keep the lawn manicured Clear walkways Trim + maintain landscaping Rake leaves

Remove clutter Organize closets + cabinets Depersonalize decor Put extra furniture in storage

*Source: NAR Real Estate 2019 Profile of Home Staging

Real Vitalize®

FIX IT UP WITH NOTHING UP FRONT

our approach to marketing

At The Shanahan Group, we'll develop a customized marketing strategy to surround the consumer and maximize your home's exposure.

our approach to marketing

Our fastest growing marketing tool is our digital and social media presence, which offers real-time, efficient, and targeted audience reach, and allows buyers to explore your home from the comfort of their own.

our approach to marketing

To accommodate buyers' need for virtual content and readily available information - even before they visit your house - we have developed innovative ways to share with a broad audience.

Property Websites & Floorplans

Video Tours

Digital Materials

QR Codes

Marketing Your Home Online + On Mobile

Over 250 Listing Syndication Channels

MORE TARGETED LISTINGS: customers are alerted when there’s a new listing they might like MORE MOBILE: search and sync actions from anywhere, across devices MORE LOCAL: find homes based on current location MORE PERSONAL: customize and save search preferences and homes MORE CONNECTED: access to a local real estate agent with neighborhood knowledge

TEXT BHGRE®

BHGRE MOVES®

homecoming program

HOMECOMING is an extension of our core services focused on corporate and relocation clients, second home purchases, and connecting buyer and seller clients with Realtors® anywhere in the country. Through our extensive network of agents nationwide, we can support your next move or your search for a home away from home.

Paula Sughrue REALTOR®

Paula is a top-producing real estate professional with Better Homes and Gardens® Real Estate The Shanahan Group, specializing in residential real estate in Winchester, Massachusetts and surrounding communities. Recognized for exceptional performance, Paula was honored with the Better Homes and Gardens® Real Estate Founder’s Circle Award, placing her among the top 1% of all agents and teams nationwide. She also ranked 16th in the United States for sales volume out of nearly 11,000 Better Homes and Gardens® Realtors. A lifelong Winchester resident, Paula’s deep roots in the community give her an unmatched understanding of the local real estate market. Raised and educated in Winchester alongside eight siblings, her love for the town and its close-knit neighborhoods continues today as she and her husband, Paul, also a Winchester native, raise their four children here. This personal connection allows Paula to guide buyers and sellers with genuine insight into Winchester’s schools, neighborhoods, lifestyle, and market trends. Paula’s professional background extends well beyond real estate. After graduating from College of the Holy Cross, she spent ten years as a Human Resources Manager at John Hancock Financial Services, developing strong skills in negotiation, project management, and client advocacy, all of which she brings to every real estate transaction. Her ability to manage complex details while keeping her clients informed and confident is a hallmark of her service. Paula has served on the Board of Directors for the Family Action Network (FAN) and as a Corporator at the Griffin Museum of Photography in Winchester. She has also coached youth soccer, taught CCD at St. Mary’s Church, and remains actively involved in fundraising efforts for the Winchester Hospital through the Winton Club. As a local market expert, Paula provides buyers and sellers with up-to-date market analysis, strategic pricing guidance, and skilled negotiation to help them achieve their real estate goals. Whether assisting first-time buyers, move-up clients, or sellers preparing to list their home, Paula offers a hands-on, start-to-finish approach focused on results and exceptional client service. Through Paula and the Better Homes and Gardens® Real Estate team, clients receive personalized guidance, clear communication, and a commitment to exceeding expectations. From the first conversation to the closing table, Paula takes care of every detail, ensuring a smooth, informed, and successful real estate experience.

Paula Sughrue Recent Sales RECENT SALES

48 Wedgemere Avenue, Winchester Sold: $2,420,000

43 Emerson Road, Winchester Sold: $2,035,000

14 Henry Street, Winchester Sold: $1,517,500

47 Quasson Road, Chatham Sold: $2,850,000

2001 Symmes Circle, Arlington Sold: $1,077,500

22 Park Street, Arlington Sold: $1,330,000

#ShanahanByTheSea

Paula Sughrue Recent Sales RECENT SALES

30 Glen Road, Winchester Sold: $1,942,500

9 Robinson Park, Winchester Sold: $1,669,000

148 Highland Avenue, Winchester Sold: $2,349,000

94 Johnson Road, Winchester Sold: $1,400,000

19 Everell Road, Winchester Sold: $1,400,000

61 Lake Street, Winchester Sold: $1,070,000

#ShanahanByTheSea

Paula Sughrue Recent Sales RECENT SALES

64 Wildwood Street, Winchester Sold: $1,589,000

73 Bacon Street, Winchester Sold: $2,249,000

171 Swanton Street #63, Winchester Sold: $757,000

20 Hillside Avenue, Winchester Sold: $760,000

72 Nashua Street, Woburn Sold: $791,000

9 Ridgewood Lane, Woburn Sold: $910,000

#ShanahanByTheSea

Paula Sughrue Recent Sales RECENT SALES

39 Everett Avenue, Winchester Sold: $2,100,000

70 Nashua Street, Woburn Sold: $791,000

12 Boston Street #22, Topsfield Sold: $1,000,000

7 Wainwright Road #98, Winchester SOLD: $2,000,000

72 Sherwood Road, Medford SOLD: $675,000

37 Canterbury Road, Winchester SOLD: $1,536,000

#ShanahanByTheSea

Paula Sughrue Testimonials RECENT SALES

I have had Paula for 13 years as my realtor. I would never buy or sell a home without her. - Buyer & Seller, K. Crowe

Paula Russo Sughure was terrific. She knows the market very well, and had great ideas about marketing our house. She was very effective at ensuring that our house attracted a lot of interest among buyers. Additionally, she was great at representing us in the negotiations and back-and-forth with the buyer's agent over price and other matters that inevitably arise when homes are bought and sold. I would recommend Paula enthusiastically to anyone looking to sell or buy a home. - Seller, Mark H. In addition to her obvious experience and expertise, Paula is a friendly and considerate person, with an intelligence and transparent honesty that are refreshing in today's world. We would unhesitatingly recommend Paula Sughrue to any seller. - Buyer & Seller, Sheilah B. We were recommended Paula by a family friend and are so lucky we found her! Paula is trustworthy, knowledgable, dedicated and really fights for her clients. She is an amazing broker. She provides excellent feedback on different houses you see and really has your back; we never felt like we were trying to be sold anything which was important to us. We really enjoyed working with her. -Buyer, S. Henderson Paula Sugrue is the best ally any homeowner could have in the sale of their home. She is incredibly professional and really made the sales process smooth and seamless. I highly recommend her and the Shanahan Group. - Seller, Greg Q

#ShanahanByTheSea

Paula Sughrue Testimonials RECENT SALES

We chose Paula because she is extremely knowledgeable, supportive and accessible. She spent a lot of time explaining the process and following up. Her perspective on marketing our house was spot on. We were thrilled with the level of interest generated by Paula's marketing. Lots of showings and lots of offers. Negotiations and closing went smoothly. Selling our house was more emotional than we expected. Paula was very respectful of our feelings. Lulu Coakley assisted Paula with open houses and fielding some questions. She was also very knowledgeable and accessible. Paula was proactive in her communications with other involved parties ( buyers' agents, lawyer, town departments etc.) That was a big help to us. - Seller, Kate S. When one attempts to put serious thoughts into words, it is generally difficult to find the right words. However, in this instance, The Shanahan Group as represented by Paula Russo Sughure should be rightly proud. Paula Sughrue evidenced a degree of acumen and experience which served to make the selling of a home a comparatively easy experience. We commend Paula highly!!! - Seller, Lou B. Paula is the ultimate professional with excellent knowledge of the Winchester housing market and great connections. She is kind and understanding, firm in her negotiations without being pushy and is very quick to respond. She has made this and other home buying/selling experiences a pleasant experience and I would (and have!) recommend her without hesitation. - Seller, C. Seckinger

#ShanahanByTheSea

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22

www.shanahanre.com

Made with FlippingBook Learn more on our blog