Accord North Creds

BRILLIANTLY JOINED-UP NORTH

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B R I L L I A N T LY J O I N E D - U P M A R K E T I N G

With consumers accessing multiple channels in multiple ways, we help our clients to grow by devising, designing and delivering campaigns that build brands, increase sales and solve their toughest marketing challenges. Our joined-up approach is delivered by project and campaign teams, each including specialists in strategy and planning, analytics, search, display, social, content, mobile and web design and development. an independent marketing agency BASED IN MANCHESTER . W E L C O M E T O A C C O R D N O RT H

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C O L L A B O R AT I O N 2 Encourages a culture of continuous learning and drives innovation, inspires a sense of community and increases productivity.

O U R VA L U E S

We take pride in our professional approach, friendly demeanour and determination to deliver outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other.

Wo r k i n g h a r d

Means we keep our promises and take personal responsibility to perform to the best of our abilities - day in, day out.

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O P E N N E S S 4 Is important to us because we care, really care. It means we embrace change and value the strengths, experiences and perspectives of others. We realise that no matter how long we’ve been around, we couldn’t possibly have experienced everything. At Accord North there is a genuine desire to learn, seek input from others and be receptive to new ideas. R E S P O N S I B I L I T Y

Through working hard, driving collaboration, taking responsibility and being open-minded, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.

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Experienced, flexible and energetic , clients come to us for ideas, service and results. Most consider us true extensions of their team, working closely with us to develop and implement every stage of their marketing plans. From the initial brief, through to branding and positioning, demographic targeting and campaign planning, it’s our job to brilliantly blend strategy, creativity, content, technology, innovation and meaningful insights. O U R A P P R O A C H

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We focus on goals, audiences, messages and results, not on stand-alone tactics .

A L L U n d e r p i n n e d b y fa c t u a l a n d m e a s u r a b l e r e s u lt s .

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OFFLINE PORTFOLIO p l a n n i n g | b u y i n g p r i n t | T V | r a d i o o u t d o o r | d i r e c t m a r k e t i n g c r e at i v e

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DIGITAL PORTFOLIO S E O | P P C e m a i l m a r k e t i n g p r o g r a mm at i c | s o c i a l m e d i a W E B S I T E S | D ATA a n a ly s i s

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O U R C L I E N T S AND WHAT THEY SAY ABOUT US (SOME OF)

We have worked with Accord alongside a number of our biggest product providers for circa seven years, and during this time it’s been refreshing to have an agency that acts like an extension of our business rather than a service provider. Accord have shown the ability to diversify with the rapid changing market conditions and have always been driven by results.”

Helena King, Head of Affinity, Age UK

Accord are experts at what they do; our PPC is the best it has ever been and was delivered as promised.”

Britannia Hotels - Accord North client

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When setting up the competition, the aim was to increase the database by over 10,000. We never thought it would achieve what it has done and we are overwhelmed with the success. Accord suggesting they create a competition page on the site has really worked well and we’ll be doing it again in the future.”

Chris Jackson, Partner, Heart of the Lakes

Accord have undoubtedly helped us grow our business, and what set them apart for us is the people we work with and the knowledge and enthusiasm they bring. Working with Accord enables us to benefit from the cost savings that come with using a large agency whilst also being flexible enough to provide us with the personal service that we trust.”

Monarch Mobility - Accord North client

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O U R p e o p l e Our MARKETING expertise is at the core of what makes us different , but to deliver that difference, we need the best people for the job. They bring their collective experience and skills to offer brilliantly joined-up campaigns, designed to enhance your brand, maximise return on investment and sell more stuff. We’re enthusiastic, flexible and “super lean”. To us, that’s a special blend of expert, dedicated teams with fewer layers and more doing. To our clients, that means getting the most from their budgets.

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YO U R P E R F O R M A N C E

To stay competitive, brands must engage prospective customers in conversation, pique their interest, make them curious, and connect with them in the right places, at the right times. FIND MORE CUSTOMERS, DO IT FASTER, MAXIMISE ROI .

We help you to establish your business objectives and identify exactly what needs to be done to achieve them.

With our integrated marketing expertise, we brilliantly combine data, insights and unbound creativity to get people to love, share, call, click and buy more of our clients’ brands, more often. All the time, our commercial focus is on acquisition, engagement and conversion.

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P L A N N I N G

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Our approach means that we get really close and personal to both your existing consumers and new ones. We know what powers their decisions, their likes, dislikes, motivations and inspirations. By combining market research, media consumption and consumer behaviours, we can expertly guide our clients through the maze of media options and latest technologies in order to deliver truly effective campaigns. is at the heart of everything we do .

M E D I A T O O L S We have invested heavily in the necessary planning tools to provide our clients with the media intelligence and customer insight they need to understand, reach and talk to their customers.

C U S T O M E R S The consumer journey has changed from a linear path to a cross-channel cycle. Using customer database postcodes, we create profiles and analyse media preferences.

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T H E M A R K E T

We provide our clients with valuable insights borne from consumer trends, market research and competitor mapping.

T H E M E D I A We make sense of the media, and extract maximum value. It’s our job to know which media influences customers, and when.

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L O O P our methods of capturing and attributing data provide the PERFECT foundation for accurate and consolidated reporting . LOOP is a flexible, client-focused data visualisation system that blends meaningful, actionable statistics from offline and online channels in a single, easy-to-use interface. By joining up user touchpoints and attributing data, it provides the backbone for a clean, simple, business intelligence system, which powers our own analysis and optimisation processes - keeping you and your business in the LOOP.

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Unified data insights = the complete picture. T R A N S P A R E N C Y

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S A L E S

See the opportunities and act quickly.

K N O W L E D G E Understand competitor performance.

i n t e g r at i o n Bridge the gap between online and offline.

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- STRAIGHT TALKERS . PLAY HARD, WORK HARDER. - We embrace what we’re good at. - We love what we do. - We have decades of experience . - We know our strengths and we play to them. - local expertise , national coverage. W H Y A C C O R D ?

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Accord North is a collection of highly experienced digital, marketing and creative professionals who create beautiful brands, innovative identities, wonderful websites and dynamic digital campaigns.

Our goal is to outperform expectations at every possible opportunity.

Working with us means creating a valuable and long-term partnership for the future.

It all starts with a single conversation.

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Suite 6, 8 th floor, St James’s Building, 61-95 Oxford St, Manchester M1 6FQ

Manchester Oxford Road

David Johnson Agency Director david.johnson@accordmarketing.com

accordmarketing.com 0161 200 8316

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