DS Smith Survey: Holiday Shoppers Frustrated By Excessive Packaging Online shoppers are fed up with a glut of packages ar- riving too big for the products being shipped, too flimsy, covered with too much tape or not being waterproof or recyclable. Those are among the main findings of a newly released national survey by packaging leader DS Smith, which tracked the frustrations amid a jump in e-commerce over the past two years that is continuing into the holiday sea- son. Consumers in the survey (81 percent) overwhelmingly say sustainability of packaging matters to them, so much so that about 40 percent would pay more for that. A third say they would pay up to 24 percent more, and nearly an- other third would pay at least 25 percent or more. DS Smith said the results underscore its efforts to pro- vide environmentally friendly products that replace prob- lem plastics, remove carbon from supply chains and pro- vide innovative recycling solutions. “Online shopping remains popular so the onus is on business to design out waste and make sure materials can stay in use for as long as possible,” said DS Smith’s Mel- anie Galloway, Vice President of Sales, Marketing and In- novation. “That is why DS Smith’s mission is to be a leader in the sustainable packaging space, working to offer in- novative solutions to these problems to make consumers’ sustainability goals easier to achieve.” The poll also showed widespread support among con- sumers to recycle. More than 40 percent say their recy- cling has increased since the onset of the COVID pandem- ic in March 2020, and nearly 70 percent say they recycle cardboard packaging from online deliveries always or most of the time. That embrace of recycling matches the spike in e-com- merce, with two thirds saying their frequency of buying on- line has increased, and more than half saying they expect that to continue to grow. Still, consumers expressed frustrations. Citing boxes with too much extra space, 38 percent say about half of their deliveries were filled with air and 39 percent say it was a quarter of air. Among other problems with their packages: • Too big for the products being shipped, 41 percent • Uses too much filler, 29 percent • Not waterproof, 27 percent
Board Converting NEWS INTERNET DIRECTORY
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• Is flimsy and easily damaged, 25 percent • Uses too much plastic tape, 24 percent
• Difficult to open, 21 percent • Not recyclable, 12 percent
In a signal of their push for sustainable products, two thirds of consumers (64 percent) surveyed say they would be more likely to purchase products either packaged us- ing paper and cardboard so it can be reused or recycled. CONTINUED ON PAGE 40
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December 19, 2022
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