Hint: It’s Not Achieved Until the Day After
There’s nothing quite like the holiday season in New York City. It doesn’t matter whether you celebrate Christmas, Hanukkah, or Kwanzaa — the sense of excitement, coziness, and community captures everyone. To this day, when the holiday lights go up and the Christmas Spectacular appears at Radio City Music Hall, I feel like my feet are hardly touching the ground! In particular, I love the way people treat each other during the holidays. Everyone’s a little bit kinder, and when my team and I design holiday events, we try to tap into that spirit. We ask questions like, “Which elements are contributing to this positive environment?” and “How can we create that feel-good moment everyone is craving?” Eventique specializes in corporate holiday events, and we’ve crafted both internal gatherings for employees and external events for partners and clients. (Turn the page to read about a few of my favorites.) Our focus is always on the audience: Are we celebrating them or encouraging them to celebrate others? Is this event a way for your team to let loose after overcoming challenges and achieving a successful year, or a way for your company to give back to generous clients and partners that make your work possible? Above all, how can we spread that message and make sure it resonates in a meaningful way? If we’re designing your holiday party, we don’t just want your guests to have a good time — we want them to leave with irreplaceable memories. We want them to tell the story of your event at every holiday dinner they have with family and friends and appreciate you a bit more with each iteration. The holidays are a break from our daily grind, and the memories we make during the season can carry us through the blues of starting over in January. As a kid, the Macy’s Thanksgiving Day Parade helped me survive the back-to- school gloom every year — and a well-executed holiday party can do the same for you. Everyone deserves to be celebrated, and the holidays are the perfect time to do that. If you wanted to book a holiday event with us this year but didn’t quite make it happen, get in touch at Eventique.com . It’s never too early to request a proposal for 2023!
Some people start thinking about the holidays as early as September, but for me, the season doesn’t begin until I glimpse the first balloon of the Macy’s Thanksgiving Day Parade. As a kid, my parents always shook me awake in the dawn light on Thanksgiving Day. They helped me pull on my warmest pants, jacket, boots, hat, and mittens in the dark. Then, my father slung a ladder over his shoulder and we made our way toward the Central Park West parade route. When we got there, Dad set up a ladder and I scrambled to the top to peek above the crowd. I cheered on the floats from what felt like the best perch in the city! After the parade, Mom grabbed my hand and took me on a window-shopping tour of Barney’s, Bloomingdales, and other high-end stores around the city. We never bought anything — we just admired the over-the- top holiday window displays. In retrospect, I think some of my passion for design and pageantry must have come from those chilly November afternoons.
- Liron David Founder and Executive Producer
Happy holidays,
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