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O P I N I O N
Make a great first impression, showcase your experience and expertise, and stand out as a top architect in your market. Captivate with your LinkedIn headline
A ttracting new architecture clients is all about nurturing relationships with prospects and referrers. Unlike some other industries, there is no magic button you can press to build those relationships. You can’t simply run a few Facebook ads and expect people to suddenly hire you. Creating meaningful, trusting relationships with prospective clients takes time and effort.
Bryon McCartney
WHAT MAKES LINKEDIN SO GREAT? We asked a group of 76 architects to Google their own names. An overwhelming majority, 82 percent, reported that a link to their LinkedIn profile appeared on the first page of search results. You really can’t argue with results like that. Clearly, LinkedIn is a powerful tool when it comes to online search.
But where do you start? ❚ ❚ Cold calling? ❚ ❚ Zoom meetings? ❚ ❚ Local networking events? ❚ ❚ Virtual trade events?
❚ ❚ Sponsorships? ❚ ❚ Social media?
The truth is, you are probably doing one or more of these already, but your results may be hit or miss. In this article, I’ll show you how LinkedIn can play a role in helping you to make a great first impression with ideal prospects and referrers you meet in real life and online. WHY LINKEDIN? According to Omnicore, 167 million people, nearly half of the United States population, are on LinkedIn. Savvy architecture, engineering, and construction firm owners already know that LinkedIn is a proven platform for finding, attracting, connecting to, and nurturing beneficial relationships with potential clients and referrers. It’s also a go-to resource your prospects use to research and learn about firms and the people behind them.
Your LinkedIn profile is like a personal billboard.
YOUR LINKEDIN PROFILE IS LIKE A PERSONAL BILLBOARD. Because LinkedIn is so well known and widely used, anytime you meet someone or they are referred to your firm, it’s very likely they will end up on your LinkedIn profile page. This makes
See BRYON MCCARTNEY, page 12
THE ZWEIG LETTER OCTOBER 19, 2020, ISSUE 1364
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