AlTayer Group by Charley SIGNATURE

A GLOBAL BRANDING AGENCY

PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI

ELEGANCE IS OUR JOURNEY

CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.

ELEGANCE IS OUR JOURNEY

A LEGACY of PRESTIGE WORLDWIDE

Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.

ELEGANCE IS OUR JOURNEY

A GLOBAL BRANDING AGENCY

Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.

ELEGANCE IS OUR JOURNEY

SHAPING GLOBAL LEGACIES

From London to Dubai, New York to Singapore, we build identities that transcend geography and culture. Each brand we create carries the essence of global sophistication: crafted with precision, inspired by heritage, and elevated through design that knows no borders.

ELEGANCE IS OUR JOURNEY

AN INTIMATE DIALOGUE with THE ONE PERCENT

LUXURY MEDIA & CULTURAL INTELLIGENCE PLATFORM WWW.ONEPERCENT.LUXURY

We craft for those who live across borders, yet share a singular sense of taste. The Ultra High Net Worth Individual is shaped by a refined understanding of beauty, meaning, and timelessness. They move within the rare, navigate the exceptional, and are naturally drawn to nuance and intention. We design with purpose; we compose for The One Percent [www.onepercent.luxury], for those who recognise themselves in emotion and depth. For those who feel a story through its soul and resonance. With them from Dubai to Paris, New York to Tokyo — a presence they sense, even before it is revealed.

BECAUSE IN A WORLD THAT MOVES FAST, THEY SEEK WHAT MOVES THEM.

ELEGANCE IS OUR JOURNEY

WHEREVER LUXURY LIVES, WE ARE NEAR

Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.

EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.

ELEGANCE IS OUR JOURNEY

ELEGANCE in CONCEPT

REFINED CREATIVITY, ON DEMAND

A WORLD OF ELEGANCE, WRITTEN WITH POETRY.

ELEGANCE IS OUR JOURNEY

AN IDEA, COMPOSED WITH ELEGANCE FOR AL TAYER GROUP Charley SIGNATURE will develop concepts for Al Tayer Group that begins with a clear vision shaped by intention, informed by culture, and expressed through refined creativity. Each concept is translated into emotion and elevated through beauty, ensuring it resonates with brand integrity and contemporary luxury sensibilities. This creative direction reflects Al Tayer Group’s spirit with grace, depth, and meaning, balancing aesthetic distinction with strategic clarity. Every element is composed with purpose, resulting in work that is visually compelling, emotionally engaging, and precisely aligned with the brand’s essence and expression.

ELEGANCE in CONCEPT

ELEGANCE IS OUR JOURNEY

OUR APPROACH - SCOPE OF WORK

1. CREATIVE DIRECTION & STORYLINE Charley SIGNATURE will shape a singular concept that speaks with clarity and elegance, forming a creative foundation that becomes both the soul and signature of the campaign for Al Tayer Group.

ELEGANCE in CONCEPT

This stage includes:

NARRATIVE DEVELOPMENT: A concept anchored in strategic thinking and crafted to evoke, engage, and endure. It establishes a narrative world that gives the campaign depth, relevance, and lasting resonance.

VISUAL CONCEPTUALIZATION: A central visual theme expressed through a refined moodboard, clear tonal direction, and thoughtfully curated symbolic elements that define the aesthetic language of the campaign.

SCENE CURATION: Artful recommendations for environments, moments, and moods, each scene designed to convey elegance with a cinematic sensibility and a strong sense of place.

ELEGANCE IS OUR JOURNEY

OUR APPROACH - SCOPE OF WORK

2. ART DIRECTION & MOOD This stage refines the aesthetic world the brand and campaign will inhabit, ensuring every element serves the concept with visual harmony and considered impact.

ELEGANCE in CONCEPT

MOODBOARD COMPOSITION: A curated gallery of inspiration drawing from architecture, fashion, design, and atmosphere, expressing the emotional texture and cultural nuance of the idea.

COLOR & TONE PALETTE: An exploration of light, tone, and contrast that defines the chromatic language of the campaign and the mood it conveys.

ELEGANCE IS OUR JOURNEY

OUR APPROACH - SCOPE OF WORK

3. CULTURAL & EMOTIONAL INSIGHT Charley SIGNATURE brings a global perspective to create concepts that are culturally grounded, emotionally intelligent, and intuitively aligned with the expectations of Ultra High Net Worth audiences.

ELEGANCE in CONCEPT

GLOBAL SENSIBILITY: The integration of regional and cultural nuance ensures the concept resonates across markets while preserving its artistic coherence and brand integrity.

EMOTIONAL INTENTION MAPPING: A clear articulation of the emotions the brand seeks to inspire, translated through form, color, tone, and spatial experience to create a cohesive and meaningful impact.

DISCRETION & DISTINCTION: The brand is positioned within a high value context that balances aspiration with authenticity, speaking to a refined audience that appreciates rarity, discernment, and lasting significance.

ELEGANCE IS OUR JOURNEY

MARIA - DESIGNER Sencilla, atemporal e inteligente, la elegancia habla por sí misma. Se manifiesta en un gesto, un silencio, una palabra. Percibida desde cualquier ángulo: atraviesa culturas y países, volviéndose tangible cuando diseñamos. Nuestro equipo multicultural nos permite comprender y crear desde nuevas perspectivas y enriquecer nuestra cultura

CHARLEY - FOUNDER Brands often focus on being perceived as luxury, refining the final product and adding splendor. But true luxury is not just the result; it is the experience that leads you there. Elegance lies in the guest journey, where each step is thoughtfully crafted to make you feel seen, valued, and special. That, to me, is elegance the feeling you experience at every step, transforming each moment into something memorable on the path to luxury MARINA - HEAD OF CREATIVE Elegance is the art of balance… it’s sophistication and class with simplicity and minimalism. Elegance is that ‘it factor’ that makes you look back twice, leaving a lasting impression. You’re left thinking, ‘How can something so simple be so loud and unforgettable?’ It’s simplicity without emptiness. Elegance is simply perfection mastered SHIRISH - SENIOR ART DIRECTOR In my world of design, minimalism and aesthetics go hand in hand. Elegance emerges when every detail breathes harmony and clarity, aligning seamlessly with an invisible grid

ELEGANCE in CONCEPT

SONAM - DESIGNER Elegance is a form of luxury that is visually pleasing even with its simplistic aesthetics. It is a quality that represents great taste and an effortless sense of grace - a visual experience for the senses

DANIYAL - AI MOTION GRAPHIC

In my world of design, minimalism and aesthetics go hand in hand. Elegance emerges when every detail breathes harmony and clarity, aligning seamlessly with an invisible grid

All team members are Dubai-based and employed full-time by Charley SIGNATURE.

ELEGANCE IS OUR JOURNEY

CREATIVE

PER HOUR RATE (AED)

DAILY RATE (AED)

MONTHLY RATE (AED)*

SIGNATURE CREATIVE

AED 2,500

AED 10,000

N/A

DIRECTION

STRATEGY LEAD

AED 1,100

AED 5,000

AED 55,000

PROJECT COMPOSITION

SENIOR DESIGNER

AED 900

AED 4,500

AED 22,000

CREATIVE ARTWORK

AED 600

AED 3,500

AED 25,000

ANIMATION

AED 600

AED 3,500

AED 25,000

PROJECT DIRECTOR

AED 1,100

AED 5,000

AED 35,000

PROJECT MANAGER

AED 600

AED 5,000

AED 25,000

ELEGANCE IS OUR JOURNEY

. All rates reflect senior expertise, strategic creative leadership, and a bespoke approach aligned with luxury fashion and retail excellence

REFERENCES CHALHOUB GROUP - CARLA DABOUL:

ELEGANCE in CONTINUITY

+971 50 453 1049

IRIS ALEXANDER - ALEX ALEXANDER:

+852 6110 0475

ELEGANCE IS OUR JOURNEY

CHARLEY SIGNATURE FZ LLC

LLC

ESTABLISHMENT TYPE

PART OF THE LUXURY X HOLDINGS LIMITED

OWNING GROUP OR ENTITY IF AVAILABLE

DUBAI

HEAD OF OFFICE LOCATION

BRANDING & CONCEPTS IN HOUSE

CORE SCOPE SERVICES

USA, FRANCE, UK, GCC

REGION SERVED

NUMBER OF EMPLOYEES

ELEGANCE in CONCEPT

PREVIOUS EXPERIENCE WITH AL TAYER GROUP

RECENT APPLICABLE REFERENCES OF SIMILAR

CHALHOUB GROUP

PROJECT/ SCOPE (IN 3 YEARS)

2023: $1,300,000

2024: $1,350,000

ANNUAL DECLARED REVENUE

2025: $1,450,000

IS THERE ANY CONFLICT OF INTEREST WITH ATG

NEVER

UNDER PERFORMANCE

ELEGANCE IS OUR JOURNEY

PORTFOLIO

A SIGNATURE OF CREATIVE EXPRESSION

A WORLD OF ELEGANCE, WRITTEN WITH POETRY.

ELEGANCE IS OUR JOURNEY

C L I E N T SIMONE COUPE

S E R V I C E S

Art Direction | Brand Development | Brand Identity | Microsite | Coffee Table Book

Coupé Simone is a one-of-a-kind automotive revival project where Art Deco futurism meets modern craftsmanship. More than a car, it is a design statement and a living work of art, born to inspire and built to leave a lasting legacy.

A GLOBAL BRANDING AGENCY

A MASTERPIECE REBORN THROUGH DESIGN and VISION, CRAFTING THE IDENTITY OF A CAR that LIVES BEYOND TIME Coupé Simone is more than a car. It is a resurrection of design and emotion, brought to life through elegance, mystery, and cultural depth. We crafted the complete brand universe, from naming and brand pillars to a cinematic microsite and a limited-edition coffee table book. The identity draws on Deco futurism and visionary craftsmanship, with a palette of midnight purples and moonlit silvers that evoke sophistication and intrigue. Typography and color express emotion with restraint, reinforcing the car’s sculptural beauty. Every touchpoint was designed to feel timeless and tactile. The coffee table book captures the story as both artifact and expression. Coupé Simone exists not only as an automobile but as a living symbol of legacy, imagination, and creative power.

A GLOBAL BRANDING AGENCY

TYPEFACE

PP GATWICK

STYLE

REGULAR

Aa Aa TYPEFACE AVENIR STYLE ROMAN

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CRIMSON LEGACY

SILENT DAWN

VELVET ECLIPSE

RGB 93 21 51 #5D1533

RGB 255 255 255 #FFFFFF

BURGUNDY TEXTURE

A GLOBAL BRANDING AGENCY

C L I E N T BEX BEAUTY

S E R V I C E S

Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints

Founded by the singer Balqees, BEX Beauty is a global cosmetics brand blending science, artistry, and cultural authenticity. Designed for modern, confident women, it celebrates natural beauty, skin wellness, and effortless glamour across every touchpoint.

A GLOBAL BRANDING AGENCY

#D58883

Aa Aa TYPEFACE GOTHAM STYLE LIGHT TYPEFACE ELA DEMISERIF STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

#D1BFAC

#957D7B

#ECDFD9

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#A6593D

A GLOBAL BRANDING AGENCY

SKIN, STYLE and SELF- EXPRESSION DEFINE THE WORLD of BEX BEAUTY from PACKAGING to PERSONALITY BEX Beauty is a next-generation cosmetics brand founded by the icon Balqees, created to empower women through natural beauty, skin-first formulas, and confident self-expression. We developed the full brand strategy and visual identity, balancing softness and strength to reflect a personality that is bold, feminine, and trend-defining. The brand’s palette blends nude, mocha, cream, and milky rose tones, while typography pairs an elegant serif with a modern sans-serif for visual contrast. The butterfly mark symbolizes transformation and the power of inner beauty. From packaging and campaign imagery to retail design and digital platforms, every touchpoint is crafted to feel aspirational, effortless, and real. BEX is more than a beauty brand. It is a voice for confident women everywhere.

A GLOBAL BRANDING AGENCY

C L I E N T ELITE BY CHALHOUB

S E R V I C E S

Brand Identity | Branding Touchpoints

Elite by Chalhoub is one of the world’s most exclusive private membership experiences, designed for ultra-high-net-worth individuals. It offers access to curated lounges and elevated moments across the most prestigious luxury destinations, combining refinement, privacy, and exceptional hospitality.

A GLOBAL BRANDING AGENCY

TYPEFACE

AUTOGRAPHY

TRANQUIL GRAY #D0D2D3

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg HhAaBbCcDdEeFfGgHh Ii Jj Kk Ll Mm Nn Oo Pp Qq RrIiJjKkLlMmNnOoPpQqRr Ss Tt Uu Vv Ww Xx Yy Zz

SILVER FOX #E5E3E0

Aa TYPEFACE MULI STYLE LIGHT

SAND DUNE #AF8341

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

AJWA #241812

A GLOBAL BRANDING AGENCY

CRAFTING A WORLD OF DISCREET LUXURY by DESIGNING A BRAND EXPERIENCE ROOTED in ELEGANCE, TACTILITY AND EXCLUSIVITY Elite by Chalhoub is a curated membership experience designed for the world most elite clientele, offering access to private lounges and bespoke moments within the region’s most iconic luxury destinations. We developed the full brand identity, crafting a visual and sensory language grounded in discretion, elegance, and cultural refinement. Inspired by natural forms like sea waves and sand dunes, the aesthetic draws from pearl whites, tranquil greys, and rich golds, with tactile finishes that elevate every detail. From embossed invitations to gold-foiled lounge materials, every touchpoint was designed to feel intimate and exceptional. Elite by Chalhoub is more than a service. It is a statement of taste, offering timeless exclusivity to those who value privacy, beauty, and belonging.

A GLOBAL BRANDING AGENCY

C L I E N T DIOR CRUISE COLLECTION

S E R V I C E S

Creative Direction | Photoshoot Production | Art Direction | Styling

Dior is a global icon of fashion and femininity, where heritage and innovation come together to express timeless elegance through every collection.

A GLOBAL BRANDING AGENCY

A VISUAL ODE to MOVEMENT and LIGHT BRINGING the DIOR CRUISE COLLECTION to LIFE We led the creative direction and production of a signature photoshoot for the Dior Cruise Collection, capturing its spirit of joy, color, and craftsmanship. The shoot highlighted the line’s signature palette—ombré leathers, sun-washed accessories, bold eyewear, and luminous gradients. With curated styling and immersive art direction, we created visuals that feel both playful and refined. Each frame was crafted to express the lightness and elegance of the collection, turning fashion into emotion and storytelling. The result is a celebration of the Cruise spirit—where freedom, femininity, and Dior’s timeless artistry meet in movement, color, and sunlit style.

A GLOBAL BRANDING AGENCY

C L I E N T IRIS ALEXANDER

S E R V I C E S

Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints

Based in Hong Kong, Iris Alexander is a fine jewelry house where Renaissance grandeur meets contemporary power. Each piece is a bold expression of identity, designed for women who lead with strength, confidence, and a desire to wear their story with pride.

A GLOBAL BRANDING AGENCY

CLAY BLACK

TYPEFACE

DIDOT

RGB 67 62 60 CMYK 40 40 40 70 #423E3C

STYLE

REGULAR

Aa Aa TYPEFACE RALEWAY STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SKIN PEACH

RGB 205 140 115 CMYK 40 40 40 70 #CD8C73

MILKY BROWN

RGB 189 156 133 CMYK 24 40 49 1 #BD9C85

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SPARKLE GREY

RGB 246 246 245 CMYK 2 1 2 0 #F6F6F5

A GLOBAL BRANDING AGENCY

THE ART of UNAPOLOGETIC ELEGANCE:SHAPING A JEWELRY IDENTITY THAT CELEBRATES CONTROL, CHARACTER, and CRAFT Iris Alexander is a fine jewelry house in Hong Kong where Renaissance heritage and Baroque splendor collide with the unapologetic power of the modern woman. We developed the brand strategy and identity to reflect a world where craftsmanship becomes a language of control, elegance, and audacity. Inspired by the Château de Fontainebleau, the art direction draws from rose gold, silver, deep black, and rich textures to evoke regal intensity. Imagery is bold and commanding, portraying women not as muses, but as sovereign forces. The verbal identity uses intimate yet authoritative language, turning each phrase into a declaration of identity. Across digital, print, and campaign touchpoints, Iris Alexander emerges as a modern Renaissance—one where beauty is strength, and ornament becomes a symbol of self-possession, purpose, and rule.

A GLOBAL BRANDING AGENCY

C L I E N T GABRIEL NEW YORK

S E R V I C E S

Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints

Gabriel New York is a fine jewelry house that blends craftsmanship with emotional resonance. Its pieces celebrate love, individuality, and everyday luxury, offering timeless design with a modern spirit for women who value meaning, style, and personal storytelling.

A GLOBAL BRANDING AGENCY

TYPEFACE

WILL & GRACE

GABRIEL EMBER C 0 M 88 Y 93 K 0 R 247 G 69 B 41

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa TYPEFACE NEUTRA STYLE LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CHOCOLATE BROWN C 63 M 62 Y 59 K 88 R 56 G 46 B 44

GRAY C 45 M 36 Y 35 K 01 R 146 G 148 B 151

CREAM C 7 M 12 Y 31 K 0 R 237 G 238 B 180

A GLOBAL BRANDING AGENCY

WHERE EVERY PIECE TELLS A STORY by BUILDING A BRAND THAT CELEBRATES LOVE, INDIVIDUALITY, and LIGHT-HEARTED LUXURY Gabriel New York is a fine jewelry house where timeless design meets heartfelt emotion. We developed the full brand strategy, identity, and art direction to reflect elegance, joy, and meaningful connection. The visual world blends soft blush tones, warm golds, and bold black, creating a refined yet approachable aesthetic.Photography and styling capture real women in moments of love, individuality, and celebration. The verbal identity is built on the belief that jewelry is more than ornament—it is memory made tangible. Every message expresses intimacy, craftsmanship, and personal beauty. From packaging and photography to digital and in-store experience, the brand speaks with warmth and clarity. Gabriel New York becomes more than a jeweler. It is a companion for every woman’s journey and every milestone that matters.

A GLOBAL BRANDING AGENCY

C L I E N T VERSACE

S E R V I C E S

Event Collateral | UHNWI Engagement | Product Launch

Versace is a global icon of bold elegance and Italian glamour, where fashion, fragrance, and storytelling come together in sensual harmony.

A GLOBAL BRANDING AGENCY

A GLOBAL ICON of ISLAND INDULGENCE, CRAFTING CAMPAIGNS that RESONATE

with the WORLD’S MOST REFINED TRAVELERS

For over seven years, we have led the creative direction for The St. Regis Maldives, positioning the resort as a premier sanctuary for global ultra-high-net-worth individuals. From brand brochures and seasonal campaigns to digital advertising and art direction, each initiative reflects the resort’s architectural brilliance and serene tropical setting. Our work spans wellness narratives for the Iridium Spa, curated culinary storytelling, and elevated family experiences—each designed to inspire emotional connection and aspirational desire. Through a consistent and considered visual language, we continue to evolve the resort’s legacy as a destination of timeless indulgence, attracting the next generation of sophisticated international guests.

A GLOBAL BRANDING AGENCY

C L I E N T LAYAL

S E R V I C E S

Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints

Layal is a leading luxury beauty destination offering a curated portfolio of over 80 global brands. With deep cultural roots and a modern outlook, it reimagines beauty retail as a space for connection, discovery, and elevated self-expression

A GLOBAL BRANDING AGENCY

TYPEFACE

NOBEL LIGHT

STYLE

Aa Aa TYPEFACE NOBEL STYLE BOLD

MIDNIGHT BLACK #00000

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

MAGENTA #89216C

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

LIGHT GREY #DBDBDB

A GLOBAL BRANDING AGENCY

A VISION OF MODERN BEAUTY SHAPING A RETAIL EXPERIENCE ROOTED in STYLE, CULTURE, and SELF- EXPRESSION Layal is a leading luxury beauty destination in the Middle East, offering an unparalleled portfolio of over 80 global brands and delivering premium beauty experiences both online and in-store. With a distinct Middle Eastern heritage and a forward- looking approach, Layal redefines beauty retail as a space of community, discovery, and self-expression. We developed the full brand strategy and crafted an identity that blends sophistication with inclusivity. The visual world combines rich purples, golds, and soft neutrals paired with modern typography to create a look that is elegant, confident, and instantly recognizable. Through art direction, we shaped a lifestyle narrative that is chic, immersive, and emotionally engaging. Across every touchpoint, from retail spaces and packaging to digital presence and social media, Layal delivers a seamless, elevated experience that connects global beauty with local culture.

A GLOBAL BRANDING AGENCY

C L I E N T THE DUBAI MALL

S E R V I C E S

Campaign Strategy | Creative Direction | Shoetopia Campaign | Seasonal Campaigns | Shopping Festival Activation

The Dubai Mall is one of the world’s most visited and iconic retail destinations, where fashion, lifestyle, and entertainment converge to create unforgettable experiences for a global audience.

A GLOBAL BRANDING AGENCY

TRANSFORMING RETAIL into CULTURE and CELEBRATION THROUGH IMMERSIVE, STYLE-DRIVEN CAMPAIGNS We developed a series of high-impact campaigns for The Dubai Mall, turning the retail experience into a dynamic world of storytelling and trend. Shoetopia was a bold and fashion- forward concept spotlighting footwear culture, attracting style lovers and sneaker collectors through immersive activations. Seasonal campaigns, including Dubai Shopping Festival, were designed to blend strong commercial impact with vibrant creative expression. Through compelling visuals, curated content, and strategic messaging, we positioned The Dubai Mall not just as a place to shop, but as a cultural landmark where discovery, entertainment, and fashion intersect in meaningful and memorable ways.

A GLOBAL BRANDING AGENCY

C L I E N T ELITE BY CHALHOUB

S E R V I C E S

Campaign Strategy | Creative Direction | Seasonal Campaigns | Loyalty Engagement | UHNW Design Language

Elite by Chalhoub is a private invitation-only program that rewards global ultra-high-net-worth individuals with curated access to the world of luxury, from exclusive events to bespoke privileges.

A GLOBAL BRANDING AGENCY

DESIGNING DESIRE THROUGH LOYALTY ELEVATING ELITE into A WORLD of PRIVILEGE, PRESTIGE, and PERSONAL CONNECTION We partnered with Chalhoub Group to elevate Elite, its most exclusive loyalty program, through a refined creative and engagement strategy targeting ultra-high-net-worth individuals. From private invitations to iconic experiences like Baccarat’s 260th anniversary dinner to digital campaigns such as the Jacquemus.ae regional launch, each activation was crafted to feel rare, relevant, and rewarding. Our work included campaign development, seasonal storytelling, and a tailored visual identity that aligns with the aspirations of Elite’s most valued members. More than a program, Elite becomes a symbol of recognition—where loyalty is celebrated through meaningful access, personal touchpoints, and elevated encounters with the world’s finest.

A GLOBAL BRANDING AGENCY

C L I E N T ROMEO MARINE

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Romeo Marine is an international yacht brand born in Dubai, redefining the future of luxury seafaring through global design sensibility, precision engineering, and modern elegance. Each vessel is a statement of innovation and artistry, where craftsmanship meets a world-class maritime vision.

A GLOBAL BRANDING AGENCY

ROMEO BLUE

BEIGE

RGB 89 62 24 030#D17

RGB 283 199 207 73#A3BF

TYPEFACE

OCULI DISPLAY

STYLE

REGULAR

Aa Aa TYPEFACE GOTHAM STYLE LIGHT

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CHAMPAGNE

CHAMPAGNE FOIL CODE: P81

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CORAL

RGB 255 255 255 1#C4052

A GLOBAL BRANDING AGENCY

SEAFARING REIMAGINED, DESIGN-LED YACHTING for a GLOBAL ELITE We led the full brand creation for Romeo Marine, developing a strategic identity that speaks to discerning global yacht buyers. From naming and positioning to visual identity, color palette, typography, and brand language, every detail was shaped to reflect understated luxury and engineering excellence. We designed a refined emblem inspired by ocean waves and sunrays, supported by a sophisticated palette of Romeo Blue, Champagne, and Coral. The brand extended across high-touch print, metal medallions, business cards, brochures, and editorial-style brand books. Our work culminated in a Monaco Yacht Show presentation, where the brand launched with distinction—anchoring Romeo Marine as a rising force in global yachting.

A GLOBAL BRANDING AGENCY

C L I E N T PRIMUS

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Primus is a private yachting society reserved for global visionaries seeking more than ownership. With seamless access to a worldwide fleet, it offers a lifestyle of curated freedom, intentional connection, and elevated experiences shaped by discretion, craftsmanship, and deep personal meaning.

A GLOBAL BRANDING AGENCY

OCEAN BLUE RGB 24 62 89 #183E59

TYPEFACE

PP GATWICK

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

BEIGE RGB 207 199 283 #CFC7B7

TYPEFACE

AVENIR

STYLE

LIGHT

WHITE RGB 255 255 255 #FFFFFF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

THE ELEGANCE of INVITATION-ONLY LIVING DEFINES AN IDENTITY THAT FLOWS WITH PRESTIGE, CALM AND CONTROL Primus is an invitation-only yachting society that redefines luxury through access without ownership, offering a lifestyle shaped by freedom, discretion, and purpose. We developed the full brand strategy and identity to reflect intentional living and elevated connection. Inspired by the quiet power of the sea, the visual world uses deep ocean blues, forest greens, and elegant neutrals, with textures that suggest calm and fluidity. Typography pairs classical precision with modern restraint, creating a tone of subtle prestige. Every detail from embossed stationery to a velvet membership box with matte gold accents— was crafted to express care and distinction. Primus is more than a brand; it is a universe where influence is quiet, journeys are personal, and membership holds true meaning.

A GLOBAL BRANDING AGENCY

C L I E N T LAMBORGHINI

S E R V I C E S

Creative Direction | Art Direction | Photoshoot Production | Royal Engagement Campaign

Lamborghini is a global symbol of power, performance and prestige, uniting Italian excellence with a legacy of bold design and uncompromising craft.

A GLOBAL BRANDING AGENCY

PERFORMANCE ELEVATED to NOBILITY, A VISUAL CAMPAIGN HONORING LEGACY, CRAFT and ROYAL DISTINCTION We developed and produced an exclusive visual campaign for Lamborghini, tailored to engage ultra-high-net-worth individuals and royal families across the GCC and beyond. The creative direction blended cinematic storytelling with curated elegance, celebrating the brand’s heritage of Italian craftsmanship and its emotional resonance among elite circles. Each visual was composed with precision, capturing both the adrenaline of performance and the poise of nobility. The campaign positioned Lamborghini not only as an automotive icon but as a lasting emblem of legacy, status and refined power created for those who live with vision and velocity.

A GLOBAL BRANDING AGENCY

C L I E N T ARMANI HOTEL DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Advertising | Brochures | Seasonal Campaigns (Christmas and Valentine’s Day)

Armani Hotel is a global symbol of haute couture hospitality, blending Italian design with refined experiences to redefine modern luxury through elegance, intention, and timeless style.

A GLOBAL BRANDING AGENCY

BRINGING THE ARMANI AESTHETIC to LIFE THROUGH STORYTELLING and SEASONAL CAMPAIGNS For Armani Hotel, we created a series of integrated campaigns and creative materials that embody the brand’s refined ethos of “Stay with Armani.” From global brochures and elegant print ads to immersive Christmas and Valentine’s Day campaigns, every element balanced minimalist design with editorial clarity. The Suite Getaway campaign merged emotional storytelling with elevated visuals, transforming exclusive offers into aspirational experiences. Every creative touchpoint echoed Armani’s world of tailored sophistication and understated luxury.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ AL ARAB

S E R V I C E S

Campaign Strategy | Creative Direction | Seasonal Campaigns | Advertising | Concierge Magazine

Burj Al Arab Jumeirah is one of the world’s most iconic luxury destinations, defining opulence, service, and architectural splendor with a guest experience unlike any other.

A GLOBAL BRANDING AGENCY

WHERE EVERY STAY BECOMES A LEGEND DESIGNING CAMPAIGNS THAT CELEBRATE the ART of the EXTRAORDINARY

For Burj Al Arab Jumeirah, we led the campaign strategy and creative development across seasonal moments, advertising, and editorial touchpoints. Summer escapes and festive campaigns were brought to life with immersive visuals, tailored messaging, and elevated offers, all designed to captivate the world’s most discerning travelers. Through targeted advertising, we portrayed indulgent wellness, iconic dining, and signature suites as more than luxuries—they became aspirational experiences. For the Concierge Magazine, we shaped an editorial journey of curated discoveries, from cultural trails to exclusive excursions. Every piece was crafted to embody the spirit of Burj Al Arab, where every experience feels rare, every detail refined, and every memory timeless.

A GLOBAL BRANDING AGENCY

C L I E N T BURJ KHALIFA

S E R V I C E S

Campaign Strategy | Creative Direction | Real Estate Campaign | Advertising | Digital Brochure

Burj Khalifa stands as a global icon of architecture, luxury, and aspiration, offering a rare opportunity to live above it all in one of the world’s most prestigious addresses

A GLOBAL BRANDING AGENCY

LIVING AT THE TOP of the WORLD, POSITIONING BURJ KHALIFA as the ULTIMATE LEGACY in LUXURY REAL ESTATE We developed a strategic campaign to elevate Burj Khalifa’s penthouses for an audience of ultra-high-net-worth individuals, with a focus on discerning American buyers. The creative direction highlighted ownership at the pinnacle of the world, framing each residence as a legacy of architectural and cultural significance. T hrough sophisticated advertising, editorial copy, and a bespoke digital brochure, we expressed a lifestyle defined by privacy, prestige, and permanence. Minimal layouts, powerful visuals, and evocative storytelling conveyed a message of timeless value. Every creative asset was crafted to position Burj Khalifa not just as a landmark but as a rare chance to own a piece of global history.

A GLOBAL BRANDING AGENCY

C L I E N T BVLGARI YACHT CLUB DUBAI

S E R V I C E S

Campaign Strategy | Creative Direction | Yacht Club Storytelling

Bvlgari Yacht Club Dubai embodies contemporary Italian luxury through a nautical lens — blending timeless elegance, cinematic design, and the spirit of life on the water to celebrate a new era of modern yachting.

A GLOBAL BRANDING AGENCY

TRANSFORMING SIGNATURE MOMENTS into ICONS of ITALIAN REFINEMENT For Bvlgari Hotels, we created storytelling-driven campaigns that elevated hospitality into a lifestyle of elegance and celebration. The festive work brought the season to life through bespoke dining, gala moments, and immersive experiences. At the Yacht Club, we captured Mediterranean sophistication through narrative-led visuals and exclusive leisure. The Cake Collection turned artisanal desserts into icons of indulgence and design. Every creative expression reflected Bvlgari’s distinct blend of glamour, heritage, and contemporary allure— inviting guests into a world where every detail is designed to enchant.

A GLOBAL BRANDING AGENCY

C L I E N T THE LANA,

DORCHESTER COLLECTION

S E R V I C E S

Campaign Strategy | Creative Direction | Ultra High Net Worth Engagement | Branding Touchpoints

The Lana by Dorchester Collection is a new icon of contemporary elegance, redefining ultra-luxury living through bold design, cultural depth, and an unwavering commitment to discretion and excellence.

A GLOBAL BRANDING AGENCY

WHERE DISCRETION MEETS DESIGN, SHAPING the GLOBAL IDENTITY of a NEW DORCHESTER LANDMARK We were entrusted with the full creative direction for The Lana, Dorchester Collection, crafting a brand world that speaks directly to an audience of global ultra-high-net-worth individuals. From collectible booklets and bespoke print materials to branded experiences and campaign assets, each touchpoint was designed to reflect quiet power, cultural fluency, and contemporary refinement. Through editorial storytelling, elevated imagery, and a deep sense of narrative purpose, our work contributes to positioning The Lana as a modern sanctuary for those who seek rare experiences and meaningful design. The result is not just a brand—it is an atmosphere of rarefied taste and timeless elegance.

A GLOBAL BRANDING AGENCY

C L I E N T VIDA HOTELS & RESORTS

S E R V I C E S

Brand Strategy | Naming | Brand Identity | Verbal Identity | Branding Touchpoints

Vida Hotels and Resorts is a lifestyle hospitality brand reimagined for the modern explorer. With properties across global destinations, it offers an inspired blend of creativity, connection, and contemporary luxury, inviting a new generation to live, stay, and express without limits.

A GLOBAL BRANDING AGENCY

BLUE #004D710

TYPEFACE

BODONI 72

Aa STYLE BOOK

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

LIGHT BLUE #AEC1CE

TYPEFACE

AVENIR

STYLE

LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

HOSPITALITY AS A FORM of EXPRESSION. TRANSFORMING VIDA into a GLOBAL BRAND OF FREEDOM, DESIGN, AND ENERGY Vida Hotels and Resorts is a global lifestyle hospitality brand reimagined for the modern world. We led its complete transformation, including strategy, naming, visual identity, and brand voice. The identity merges minimalist design with expressive details, using desert tones, deep blues, and soft metallics to reflect both calm and cosmopolitan energy. Typography combines the timeless elegance of Bodoni with the contemporary clarity of Avenir, resulting in a refined yet playful tone. Through a bold new verbal identity, the guest experience was reframed around freedom, creativity, and self- expression. Every hotel, residence, and touchpoint speaks with clarity, confidence, and cultural resonance. Vida is no longer just a stay—it is a lifestyle brand alive with design, movement, and meaning.

A GLOBAL BRANDING AGENCY

C L I E N T THE 13

S E R V I C E S

Branding Strategy | Brand Identity | Branding Touchpoints

Located in Macau, The 13 is one of the world’s most extravagant hotel creations. It is a vision of bespoke luxury shaped by haute couture, rare art, and immersive design, where every experience is curated for wonder, drama, and distinction.

A GLOBAL BRANDING AGENCY

STEPHEN RED

ROYAL GOLD

ROYAL WHITE

ALTERNATIVE GOLD FOR PRINTED TEXT

ROYAL BLACK

THE ROYAL FABRIC

PANTONE® RED 199C C15 M100 Y100K0 R255 G0 B24

PANTONE® 14-15C C0 M28 Y77 K29 R189 G144 B64

PANTONE® BLACK C (%95) C0 M0 Y0 K%95( 100) R0 G0 B%95( 0)

Aa TYPEFACE STYLE REGULAR

TYPEFACE

JOSEFIN SANS

BICKHAM SCRIPT PRO 3

STYLE

LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

MORE THAN A HOTEL, A STATEMENT that BUILDS THE BRAND of a LANDMARK WHERE DESIGN and DECADENCE COLLIDE The 13 is one of the world’s most luxurious hospitality destinations, offering a world of bespoke living, haute couture, rare art, and Michelin-starred experiences in the heart of Macau. In close collaboration with Stephen Hung, we developed the full brand strategy and crafted an identity rooted in opulence, artistry, and vision. The visual language features a bold palette of Stephen Red, Royal Gold, and Royal Black, radiating drama and distinction. Typography, combining Josefin Sans and Bickham Script, evokes elegance, confidence, and refinement. From corporate stationery to digital platforms, every touchpoint was designed to reflect a world of indulgence and craft. Every detail, from textures to finishes, expresses The 13’s ambition to astonish, captivate, and endure as an icon of unapologetic luxury.

A GLOBAL BRANDING AGENCY

C L I E N T BENTLEY

S E R V I C E S

Creative Direction | Video Production | Event Collateral | Brand Experience

Bentley stands at the intersection of innovation and tradition, where British automotive excellence is elevated through craftsmanship, performance, and quiet power.

A GLOBAL BRANDING AGENCY

WHERE POWER MOVES WITH GRACE, A VISUAL

EXPERIENCE that REDEFINES MODERN LUXURY on the MOVE

We created a bespoke brand experience for the Bentley Flying Spur through cinematic video production and elegant event collateral, designed to connect with a global audience of refined collectors and enthusiasts. The visual narrative evokes a sense of purposeful motion, blending engineering precision with emotional resonance. Supporting assets for exclusive gatherings highlighted Bentley’s attention to detail, bespoke design philosophy, and enduring elegance. Every element was composed to position the Flying Spur not simply as a vehicle but as a statement of identity—one that speaks in whispers of power, grace, and timeless distinction.

A GLOBAL BRANDING AGENCY

C L I E N T ROLLS ROYCE

S E R V I C E S

Creative Direction | Event Collaterals | UHNWI Engagement

Rolls-Royce Motor Cars is a symbol of peerless engineering and refined luxury, representing the height of craftsmanship and exclusivity for the world’s most discerning partners and clients.

A GLOBAL BRANDING AGENCY

ELEVATING BRAND EXPERIENCE THROUGH EVERY DETAIL of an EXCLUSIVE INCENTIVE ESCAPE

We partnered with Rolls-Royce Motor Cars to design a suite of refined creative assets for their Aftersales Incentive Trip—an exclusive journey curated for the brand’s top global partners. From Save the Date announcements to travel brochures, digital invitations, and destination guides, each element was crafted with a focus on clarity, elegance, and experiential luxury. Visual storytelling captured the tone of timeless sophistication while reinforcing the seamless experience that defines Rolls- Royce. Whether overlooking Barcelona’s coastline or soaring above Europe, the journey was designed to begin long before arrival—reflecting the brand’s enduring legacy of excellence at every touchpoint.

A GLOBAL BRANDING AGENCY

C L I E N T FRANCK MULLER AETERNITAS TOWER

S E R V I C E S

Campaign Strategy | Creative Direction | Brochure Development | Launch Narrative

Franck Muller is a global icon of Swiss watchmaking, known for bold complications, refined precision, and an unmistakable aesthetic that bridges innovation and tradition.

A GLOBAL BRANDING AGENCY

WHERE WATCHMAKING MEETS ARCHITECTURE LAUNCHING a TIMELESS ICON in the HEART of DUBAI MARINA The Franck Muller Aeternitas Tower is a landmark of elevated living, fusing horological excellence with architectural artistry. We developed the full campaign strategy, creative direction, and launch narrative to present the tower as an emblem of precision, elegance, and innovation. Designed for global collectors and ultra-high-net-worth individuals, the project’s brand world mirrors the sophistication of the Franck Muller timepieces. The brochure features refined imagery, elegant typography, and layered storytelling that draws on the maison’s watchmaking codes to express a lifestyle shaped by legacy and craft. Every detail celebrates a tower where time becomes art, and every residence a living complication.

A GLOBAL BRANDING AGENCY

C L I E N T THE CAKE BOUTIQUE BY WALDORF ASTORIA

S E R V I C E S

Brand Strategy | Brand Identity | Branding Touchpoints

The Cake Boutique is a luxury patisserie concept that transforms dessert into a sensory experience. Known for its bespoke creations and elegant design, it offers refined moments of celebration, crafted with precision, beauty, and emotion.

A GLOBAL BRANDING AGENCY

PANTONE 7544 C RGB 126 140 157 CMYK 54 39 28 2 HEX 7E8C9D

A a Aa TYPEFACE NOBEL STYLE BOOK TYPEFACE BOLIN GERLI STYLE REGULAR

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

PANTONE 5455 C RGB 188 204 208 CMYK 26 12 14 0 HEX BCCCD0

PANTONE 427 C RGB 204 208 217 CMYK 19 13 9 0 HEX CCD0D9

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

PANTONE 877 C GRADIENT / SILVER FOILING

A GLOBAL BRANDING AGENCY

ELEVATED INDULGENCE in EVERY DETAIL DEFINING A MODERN LUXURY PATISSERIE for WALDORF ASTORIA. A refined patisserie concept that blends culinary artistry with modern design, this boutique offers guests a dessert experience that is as beautiful as it is indulgent. We developed the full brand strategy and visual identity to capture a balance of sophistication and playful elegance. The visual language combines soft neutrals, silver accents, and minimalist typography to evoke calm, confidence, and style. Through considered art direction, we designed packaging, collaterals, and digital assets that elevate every detail—from silver-foiled cake boxes and embossed thank-you cards to sleek delivery bags and social assets. Each touchpoint expresses timeless luxury while celebrating handcrafted precision. More than a patisserie, it is a signature experience that transforms every cake into a moment of beauty, emotion, and celebration.

A GLOBAL BRANDING AGENCY

C L I E N T ITHAAFUSHI

S E R V I C E S

Naming | Brand Strategy | Identity | Visual World | Digital Experience

The most exclusive destination in the Maldives, this ultra-luxury sanctuary offers rare privacy, poetic elegance, and immersive indulgence for the world’s most discerning travelers. It is a place where serenity, beauty, and bespoke experiences define every moment of the journey.

A GLOBAL BRANDING AGENCY

#C09C7F

#59595C

TYPEFACE

CINZEL

TYPEFACE

LATO

STYLE

REGULAR

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

DESIGNING A BRAND UNIVERSE for the WORLD’S MOST EXCLUSIVE PRIVATE ISLAND For Ithaafushi, the Maldives’ most exclusive private island under Waldorf Astoria, we conceived the name, brand strategy, and full identity to reflect a sanctuary of rare beauty and serene indulgence. Drawing from the Dhivehi word for “Pearl Island,” the name set a poetic foundation for a brand rooted in quiet confidence and discovery. We defined its essence as a “living pearl,” expressing timeless artistry across every brand touchpoint. Typography was designed to flow like ocean waves, and the color palette captured the soft radiance of sea, sand, and sky. From verbal identity to digital design, each detail was crafted to guide guests through an immersive world of privacy, elegance, and natural wonder. The result is a brand experience that feels both elevated and intimate, offering a seamless invitation into a world where every element whispers luxury in its most graceful form.

A GLOBAL BRANDING AGENCY

C L I E N T FOUR SEASONS DUBAI

S E R V I C E S

Brand Strategy | Branding Touchpoints | Brand Collaterals

Set on Jumeirah Beach, Four Seasons Dubai is a sanctuary of serene opulence where natural beauty meets refined design. It offers an immersive world for guests who seek elegance, tranquility, and thoughtful experiences crafted with timeless artistry and modern restraint.

A GLOBAL BRANDING AGENCY

#CFD9E5

#364761

#F2EBC2

#9EB08F

TYPEFACE

SAOL

TYPEFACE

AKTIV GROTESK EXTENDED

STYLE

DISPLAY

STYLE

REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A GLOBAL BRANDING AGENCY

THE ART of STILLNESS in MOTION, A BRAND LANGUAGE SHAPED by WATER, LANDSCAPE, and LIGHT. Four Seasons Dubai at Jumeirah Beach blends natural elegance with architectural modernity, and the branding reflects this convergence with quiet power. The identity system was shaped around the idea of refined abstraction transforming elements of nature into poetic design. Touchpoints and collaterals feature delicate water-ink illustrations and patterns inspired by water, trees, and distant mountains, evoking a sense of movement, serenity, and depth. The color palette is composed of soft neutrals and glistening golds, echoing the warmth and luminosity of Dubai. Typography strikes a careful balance between expressive detail and structured clarity, combining elegance with restraint. Every brand moment was crafted to invite calm, intimacy, and elevated emotion. This is not simply branding for a hotel, but the visual expression of a place where luxury is felt, not announced—where every element flows with intention.

A GLOBAL BRANDING AGENCY

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