OUR APPROACH - SCOPE OF WORK
1. CREATIVE DIRECTION & STORYLINE Charley SIGNATURE will shape a singular concept that speaks with clarity and elegance, forming a creative foundation that becomes both the soul and signature of the campaign for Al Tayer Group.
ELEGANCE in CONCEPT
This stage includes:
NARRATIVE DEVELOPMENT: A concept anchored in strategic thinking and crafted to evoke, engage, and endure. It establishes a narrative world that gives the campaign depth, relevance, and lasting resonance.
VISUAL CONCEPTUALIZATION: A central visual theme expressed through a refined moodboard, clear tonal direction, and thoughtfully curated symbolic elements that define the aesthetic language of the campaign.
SCENE CURATION: Artful recommendations for environments, moments, and moods, each scene designed to convey elegance with a cinematic sensibility and a strong sense of place.
ELEGANCE IS OUR JOURNEY
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