CH. 3 - CORRIDOR VISION & STRATEGIES
CORRIDOR VISION & STRATEGIES - CH. 3
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Transformation Strategies: Downtown Subarea
RECENT DEVELOPMENT ACTIVITY DOWNTOWN
Public Sector Interventions for Catalytic Transformation
Pearl Street District
→ Use public assets to focus near-term investment into specific zones. → Consider portfolio disposition strategy to leverage downtown development interest to attract investment elsewhere in Corridor.
→ Create a mixed-use district in LaVilla by leveraging publicly-owned property. → Implement identified public realm improvements to enhance walkability (one-way street conversions, Emerald Trail expansion).
LaVilla Neighborhood
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Map with the Pearl Street District and 3D rendering of Gateway Jax development. Souce: Jax Daily Record Mayor Deegan: $2 billion project could be ‘kick-start’ to Downtown development wave | Jax Daily Record, 9/23/2023 Announced in late 2023, the project’s $500 million first phase, known as the Pearl Street District in the LaVailla neighborhood, will transform five city blocks into 1,000 multifamily units, 120,000 square feet of grocery-anchored retail, a 22-story apartment tower, and new indoor and outdoor public spaces that will encourage community interaction.
Aerial view of the LaVilla neighborhood downtown with Green Line station areas marked with pins including the Courthouse (1), LaVilla (2), and JRTC at LaVilla (3) station areas, view Southwest.
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Northwest Jacksonville Connects: Green Line TOD Study Final Report | Jacksonville Transit Authority
Northwest Jacksonville Connects: Green Line TOD Study Final Report | Jacksonville Transit Authority
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