FIRST COAST COMMUTER RAIL TOD STUDY | EXISTING CONDITIONS
FIRST COAST COMMUTER RAIL TOD STUDY | EXISTING CONDITIONS
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HOSPITALITY
Typology
Takeaways In both counties, hotel room inventory has had stable growth. The upscale hotels are concentrated around the beaches with a mix of economy, midscale, and upscale hotels dispersed around the residential areas of the counties. However, St. Johns, driven by the tourism of St. Augustine, has a higher portion of upscale hotels with average rates higher than those in Duval.
Other than one upscale hotel in Downtown Jacksonville, two in southern Duval around the St. Johns Town Center developments, and hotels along the beach, the existing hotels in Duval County are a mix of midscale and economy dispersed in residential areas or near the airport. The pipeline shows future development in the same areas as existing inventory, adding most to the central business district and the Baymeadows area. The suburban hotels in St. Johns County are like those in Duval County, a mix of midscale and economy dispersed around retail and residential developments. The City of St. Augustine, as tourist destination, has the highest concentration of hotels in the county and includes a mix of upscale franchise and independent hotels.
Duval County had a boom in hotel room inventory around 2000 and again at the end of the decade before maintaining stable growth since. St. Johns County also has increased inventory but at a slower, more stable rate. Occupancy rates averaged at 65% in Duval County and 62% in St. Johns. Rates moved relatively in line with
each other over since 2000, dipping around 2010 and consistently rising until the 2020 pandemic. St. Johns County hotel rooms go for higher rates than Duval’s, but both counties' rates have followed the same trends, dipping around 2010 and again in 2021 before rising to recent highs in 2022.
Room Inventory 2000-2022
10,000 12,000 14,000 16,000 18,000 20,000
18,549
17,737
14,548
12,297
0 2,000 4,000 6,000 8,000
6,609
4,769
Vilano Beach Hotel Vilano Rd, Saint Augustine Proposed independent hotel 194 Rooms
2000
2005
2010
2015
2020
Duval Occupancy Rate 2000-2022 St. Johns
1 Story (Low-Rise) Suburban location
JRTC
40.00% 45.00% 50.00% 55.00% 60.00% 65.00% 70.00% 75.00% 80.00%
Embassy Suites by Hilton St. Augustine Beach Oceanfront Resort 300 A1A Beach Blvd, Saint Augustine Franchise hotel built 2018 217 Rooms 3 Stories (Mid-Rise) Courtyard by Marriot St. Augustine Beach 605 A1A Beach Blvd, Saint Augustine Franchise hotel built 2016 206 Rooms 4 Stories (Mid-Rise)
BAYMEADOWS
AVENUES WALK
CR 210
PALENCIA
2000
2005
2010
2015
2020
KING STREET SR 312
Duval
St. Johns
Pipeline projects Deliveries since 2010 FCCR corridor
Average Daily Rate (ADR) and Revenue per Average Room (RevPAR) 2000-2022
$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00
Figure 3-48: HOSPITALITY DEVELOPMENT NEAR CORRIDOR
Source: CoStar, Dot size based on Rentable Building Area (RBA)
Duval ADR
Duval RevPAR
St. Johns ADR
St. Johns RevPAR
Figure 3-47: ROOM INVENTORY, OCCUPANCY & RATE
Source: CoStar
FCCR TOD
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