FIRST COAST COMMUTER RAIL TOD STUDY | TOD PERFORMANCE
FIRST COAST COMMUTER RAIL TOD STUDY | TOD PERFORMANCE
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JRTC DESIRABILITY & READINESS
WEAKNESSES & CHALLENGES
STRENGTHS & OPPORTUNITIES
HIGHER DESIRE
The JRTC Station has the highest level of TOD desirability and readiness among all of the stations along the FCCR corridor. The JRTC Station, located within the DIA Northbank Downtown CRA boundary, is uniquely positioned in the historic LaVilla neighborhood, which is in redevelopment under the strong leadership of the DIA and the City of Jacksonville. The station scores high for physical suitability, with the proximity of vacant land, and new townhomes, within walking distance of the station, which are under construction; as is the Lift Ev’ry Voice and Sing Park, scheduled to open in the summer of 2024. The park and the area’s rich cultural history include the adjacent Prime Osborn Convention Center, also known as Jacksonville Union Terminal, which once served as a rail hub of the southeast. The JRTC Station is situated in a centralized location maximizing accessibility and connectivity to JTA services and other micro-mobility options. The current plans for the iconic Emerald Trail, the LaVilla Neighborhood Strategy, and the JTA’s Ultimate Urban Circulator Program support future housing, retail, and commercial development, providing desirable amenities and further enhancing the viability of the JRTC Station.
• JRTC Station falls within the DIA’s Northbank Downtown CRA boundary. The DIA provides strong leadership and influence with the revitalization of downtown and supports the foundational principles of TOD • The location of JRTC and adjacent JTA owned assets make JTA the predominate stakeholder for this station and LaVilla • Emerald Trail leadership through Groundworks Jacksonville; Lift Ev’ry Voice and Sing Park under construction • Located in the employment center of downtown Jacksonville, this area benefits from the strong job growth that has taken place in Duval County. • Nearby development in recent years has consolidated the area, as an attractive area to keep supporting development • Other large company headquarters, like Fidelity, are expected to be delivered in the next few years, bringing even more jobs and potential commuters to the area • Several publicly-owned sites located within the station area, including prime sites owned by JTA. • Surface parking and convention center structure present development opportunity • Existing street grid provides TOD supportive connectivity network and access to Emerald Trail network of paths • Future Land Use Element (2022); 2030 City of Jacksonville Comprehensive Plan; City of Jacksonville / DIA Downtown Design Guidelines and Context Sensitive Design Standards apply. DIA Northbank CRA. 2019 LaVilla Neighborhood Strategy. JTA’s U2C Program involves JRTC Skyway infrastructure redevelopment. Groundwork Jacksonville developing Emerald Trail, with segment through LaVilla
LOCAL LEADERSHIP
• Neighborhood is emerging but is not yet established as a highly desired and active submarket • Recent multifamily development has been strong, but the current pipeline is limited
MARKET STRENGTH
• Significant infrastructure improvements needed to support TOD
LOWER DESIRE
PHYSICAL SUITABILITY
PLANS IN PLACE
Poor
Fair
Good
Excellent
LOCAL LEADERSHIP
MARKET STRENGTH
LOCAL LEADERSHIP
PHYSICAL SUITABILITY
MARKET STRENGTH
PLANS IN PLACE
PHYSICAL SUITABILITY
PLANS IN PLACE
OVERALL RATING
Poor
Fair
Good
Excellent
Figure 4-15: JRTC STATION TOD DESIRABILITY AND READINESS SCORECARD
Figure 4-16: TOD DESIRABILITY AND READINESS SCORES BY STATION
FCCR TOD
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