BATEEL - KEY MESSAGES May 2022
Bateel is the ultimate indulgence and gifting destination, offering the world’s only gourmet organic dates, delectable single-origin chocolates, confectionaries, and date-inspired creations in luxurious boutiques across the world.
A homegrown brand with international acclaim, Bateel is headquartered in Dubai and has a presence in 15 countries with 42 boutiques spanning three continents.
Key Message Pillar - Brand Legacy Bateel elevated a revered ancient fruit to gourmet delicacies and created a luxury retail experience that launched an entirely new market, a market for the gourmet dates and date products. Established in 1989 in Riyadh, Saudi Arabia, Bateel is a world-renowned award- winning gourmet date connoisseur, forging an enduring legacy of innovation around the world Bateel enjoys an unparalleled legacy as the world’s only gourmet date grower, producer, and seller. Bateel offers seven varieties of organic dates. The range can reach up to 20 varieties when filled with premium roasted/carmelised nuts, candied fruits, etc. Bateel has evolved from its origins as a pioneer in the gourmet date market to a leader in the international luxury food sector also offering the most delectable chocolates, along with an array of gourmet products including rich olive oil, tapenades, jams, and spreads, all crafted using the finest ingredients Bateel possesses its own integrated supply chain, allowing for full control over the production process from farming, and processing, to manufacturing and distribution. Bateel also thrives to support local trade, working with farmers and artisans to create the most exquisite products.
Key Message Pillar - Sustainability Bateel takes great pride in its overarching organic ethos and continues to innovate, using unique self-sufficient sustainable and ethical methods for abundant yields
Key Message Pillar - Gifting and Self-consumption Bateel prides itself as the ultimate gifting destination. Its organic dates and gourmet products are perfect for gifting, as well as self-consumption
Bateel’s extensive range of premium handcrafted gift sets are fully customisable and feature a selection of gourmet products, including over 20 flavourful varieties of Bateel’s organic plain and filled dates
Bateel's organic date farms are nestled in a fertile oasis in the Al Ghat region of Saudi Arabia, north of the capital Riyadh
Dates are the core product within the extensive gourmet range. There are seven main date types that Bateel offers including Sokari, Kholas, Segai, Khidri, Ajwa, Medjool, and Wanan
Using the best sustainable and ethical farming practices, Bateel’s cultivation techniques are kept as close to nature as possible
Using the Single Date Thinning method, Bateel's skilled farmers remove 80% to 90% of the dates, leaving the remaining dates in a healthier environment. The buds removed are sustainably recycled and repurposed, used as compost, or as camel food. Each year, more than 3,000 tonnes of the highest quality, organic dates are harvested. Bateel's strategically placed irrigation system is channeled across the farm to enable farmers to recycle and preserve the readily available water of the land. Each date palm is watered from the naturally occurring desert wadi and surrounded by a mud bed which traps the water and ensures the water is recycled, transforming the landscape into a fertile reserve. Bateel groves produce nearly 2,000 tonnes of organic waste per year, all of which is returned to the farm as nutrient-rich compost. A rich heritage of excellence practiced dating back nearly 100 years when the date palms were first planted in 1932.
Bateel master chocolatiers travel the world to source premium ingredients to produce the finest and most sumptuous single-origin chocolate, creating complex flavours to indulge your senses. (Dominican Republic, Madagascar, Brazil, and Belize)
Bateel offers an array of gourmet products including rich olive oil, jams, spreads. balsamic vinegar, date syrups and other date inspired products, all crafted using the finest ingredients
Tailored to suit a variety of themes and tastes, the Bateel gift packaging includes stunning wooden boxes, ballotins, silver trays, luxury hampers and classic carton packaging. The handcrafted wooden packaging from Peru is a world-class Bateel exclusive, inspired by timeless tradition and contemporary art. Each package is hand- painted using skillful techniques, where intricate designs are created by local Peruvian craftsmen, bringing alive complementary colours, mirrored silhouettes, and vibrant motifs. In this way, Bateel supports local trade in these communities. Bateel aims to support health and wellness through championing healthy self- consumption and promoting the nutritional benefits of its date and date- based products and continuing to develop new healthy, organic offerings
Bateel relies on articulate craftsmanship as well as state-of-the-art technology to ensure quality and consistency across all products
In 2000, Bateel was the first to introduce the delights of the date chocolate regionally and globally
Staying true to tradition, Bateel farmers climb the date palms several times over the course of the season to hand-pick each date at the perfect time
Bateel's commitment to excellence and passion for quality is consistently recognised and celebrated across multiple platforms and agencies both local and international. (list of awards)
Bateel ensures that the only bare hand that touches its dates is the consumer's, during a tasting or after purchase
Brand Keywords
Words to Use
Online Keywords
Words Not to Use
Discover the difference
Family-owned
Distinctly Different
No mention of Jomara
Gourmet date connoisseur
No mention of religious/political messaging
Bateel dates used as a raw ingredient (e.g. chopped dates for smoothies, blending Bateel dates)
World-renowned
Hand-picked
Hand-crafted
Sustainable
Organic
Luxury/Elegance/Sophisticated/Opulent
Customisable
Innovative
Ultimate Indulgence
Exceptional
Healthy/Nutritious
Health and Wellness
High Quality
Finest Ingredients
Exclusive
Single-origin Chocolates
Bespoke
Master Chocolatiers
Award-winning
Vegan / Gifts for Vegan
Gourmet delicacies
Date Syrups
Farm to Luxury Boutique
Authenticity
Culinary Journey of Discovery
Curator of Fine Food
Passionate
Inventors
Innovators
Heritage of Excellence
Purveyors of Fine Food
Impeccable Taste
Artisans
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