The way I engage is very conversational. I tell my team, “If someone feels like a number, then you’re doing it wrong.” It should feel like a true personal interaction with no iffyness or discomfort to it. If you are truly having a conversation and they don’t feel like someone you’re trying to sell to, then you’re doing the right thing. I never post about Melaleuca or specific products. Instead I post pictures of my kids, my family, activities with friends – just life in general. When someone posts something that indicates I could serve them well with a product or the business, I send a private voice message. Voice is so much more impactful in expressing concern or excitement in your tone. You communicate so many more things than just by typing, and there’s a connection made that simply doesn’t happen in a typed sentence. If you type it, they may take it the wrong way. Things are just better when you have a live conversation. Ultimately, when I connect with someone and we’re building a relationship, I prefer to meet with them. If they live too far away, we’ll do a video conference call. I have more and more friends using Instagram, so I find myself interacting on it more than in the past. I’ll post a story on goals, for instance, and when they comment, it starts a private message conversation that doesn’t show up on your feed. Recently I posted a picture of my daughter, and someone I hadn’t engaged with for a while posted how grown up she is now. Just like that, we reconnected!
Senior Director 9 Brayan Garcia
Social media is a great way to create influence. It’s like social currency: the more liked and loved you are on
RACHAELL KO CUSTOMER SINCE 2018
TAMMARA WILLIAMS CUSTOMER SINCE 2014
social media, the more influence you have. This influence earns you the attention of others and also empowers you to make others more influential by liking their posts in return. I use it to create a lifestyle and show others how much I love what I do. I also use it to connect with them and create a story they can follow and be inspired by. It’s so cool when you’re out for dinner and someone walks up to you and says, “Hey, we are friends on Facebook!” It truly feels like the personal connection is already there. I also use social media as a follow-up tool for my business. You see, I like and comment on the posts of my future Directors! When you interact with someone’s post, it makes them feel good because you just added value to their social life. Once I connect with people through social media, my next goal is to interact with them in person if they are local. During a coffee chat, we end up speaking about Melaleuca. Since we are “Facebook friends,” it is more likely they’ll be receptive to the information.
JENNIFER HUGHES CUSTOMER SINCE 2017
WHEN YOU LET NATURE DO THE WORK THE RESULTS ARE INCREDIBLE!
COURTNEY MARTIN CUSTOMER SINCE 2013
SONDRA PARISER CUSTOMER SINCE 2009
MERIJO ALTER CUSTOMER SINCE 1998
INTRODUCING NEW salon-quality hair care.
1 Albert Mehrabian, Silent Messages: Implicit Communication of Emotions and Attitudes (Wadsworth, 1990). 2 Blake Eastman, “How Much of Communication Is Really Nonverbal,” www.nonverbalgroup.com, accessed November 2019.
22 APRIL / MAY / JUNE | EU.MELALEUCA.COM
BREANA BORCHERS CUSTOMER SINCE 2017
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