into a proper factory in 1926, allowing them to create around a hundred shoes daily.
separate ways, Adi named the company Adi Dassler Adidas Sportschuhfabrik. He also registered the three-line logo later that year. Remarkably, his brother would form his own hugely successful shoe company, Puma. In 1954, the West German soccer team — which Adi was the official shoemaker for — competed for the World Cup on a rainy day and muddy field. After a fierce first half, Adi introduced revolutionary studded cleats. Due to the added traction, the West Germans won. In 1952, Adi introduced the sports bag. The company subsequently released a multitude of sportswear, all bearing the familiar three-line logo. These offerings were an instant success. By the 1960s, Adidas was a successful international company. It was the largest producer of sports shoes. Adi invented nylon soles, replaceable cleats, rubberized sandals, warmup suits, and more. Adi Dassler died in 1978. From his start as a cobbler, he left an incredible legacy of design, ambition, and resolve.
The Story of Adidas and Adi Dassler
Adi strongly supported athlete sponsorships, and it was those sponsorships that propelled his shoes to the spotlight. In the Summer Olympics 1936, Adi gave German runner Lina Radke a pair of his six-spiked track shoes. Radke won the gold medal in the 800-meter run. The Olympics gambit paid off. They started submitting international patents while Adi continued to design innovative shoes. Since then, numerous Olympic athletes, including the runner Jesse Owens, have sported Dassler shoes. WWII proved a pivotal time for the Dasslers. Nazism had substantial implications for every business operating in Germany. The military conscripted both Adi and Rudolph, but the Dassler company survived. However, it didn’t survive the countless disagreements between Adi and Rudolph.
Adidas is one of the world’s most recognizable brands. Their logo is on shoes and sportswear across every continent. Like many worldwide brands, Adidas had humble origins. Adolf “Adi” Dassler laid the foundation for Adidas in his mother’s washroom in Bavaria, Germany. The young Dassler cobbled and repaired shoes using materials scavenged from WWI battlefields, as resources were scarce in postwar Germany. A passionate athlete himself, Dassler dreamed of creating the finest sports shoe imaginable. Adi and his brother Rudolph created the Dassler Brothers Sport Shoe Factory, having grown too big for their washroom workshop. They hired dozens of employees and expanded
The Adidas name we know today was created in 1949. When Rudolph and Adi went their
SUDOKU
Grilled Red Curry Beef Satay With Peanut Sauce Inspired by StarTribune.com
Ingredients • 1 1/2 lb flank steak • 1/2 cup unsweetened coconut milk • 2 tbsp lime juice • 1–3 tbsp Thai red curry paste • 1 tbsp fish sauce
For sauce: • 1 cup unsweetened coconut milk • 1–2 tbsp Thai red curry paste • 1 tbsp brown sugar • 1 tbsp fish sauce • 1/2 cup creamy peanut butter • 1 tbsp lime juice
Directions
1. Freeze flank steak for 30 minutes. Cut crosswise, against the grain, into thin slices. 2. In a medium bowl, whisk together coconut milk, lime juice, curry paste, and fish sauce. Add steak and toss to coat. Cover and chill for 8 hours. 3. In a small saucepan over medium heat, combine coconut milk, curry paste, brown sugar, and fish sauce. Bring to a gentle boil for 3 minutes, stirring occasionally. Add peanut butter and stir until well blended. Remove from heat and add lime juice. 4. Thread the marinated meat onto 12 long skewers. Grill until beef is medium rare, 1–2 minutes per side. 5. Transfer satay to a platter and serve with peanut sauce.
516-800-8000 3
Published by Newsletter Pro • www.NewsletterPro.com
Made with FlippingBook Ebook Creator