Sarah Conti Roadmap/Brand Vision 2024

CURRENT LOGO

Simplify where possible, remove LLC (not needed). Minimalism is more elevated. No repetition of the word ‘design.’ Add better spacing, the line height is tight. De-clutter the newsletter the header and footer, reduce the number of fonts used. Remove repetition - ‘Sarah’ is used multiple times in the header. Consider a new headshot - nothing wrong with the current one, but we recommend a fresh headshot if its over a few years old.

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