Sarah Conti Roadmap/Brand Vision 2024

WEBSITE

We are looking to find that seamless aesthetic blend between traditional and the clean lines of modern design. Above all, the website should portray a sense of elevated luxury and good taste.

Missing Favicon - hard to find the site between browser tabs. The colors land a little flat, lacking contrast, and overuse of the sage green is a little heavy. The green is appropriate given the fern theme, but we need to punch in saturation and contrast. Re-design the navigation, the contact button and portfolio buttons are placed in a strange position. It’s copy heavy, check out how little copy is used on the Eastridge website, it implies exclusivity. Need larger images, but only using the most luxurious and fabulous photos. Loose large faded illustrations. Notice how all the pages look a little samey.

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