Sarah Conti Roadmap/Brand Vision 2024

SKC DESIGN

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Color Palette

Charcoal black, white, green (rich sage and dark olive), and neutrals form the SKC color palette. They create a timeless and sophisticated palette that exudes simplicity, warmth and quality materials. The combination of these classic hues evokes a sense of modernity while still maintaining a traditional aesthetic. Introducing a couple of dark colors allows us to create contrast where appropriate. The website won’t be heavy on color, but will be used strategically when working with photos and sections.

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