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Bustle – Bridal Gowns and Accessories

Barringer Crossing I 14241 Airline Highway, #107 Baton Rouge, LA 70817

225.769.9455

bustlebatonrouge.com

H elping a bride select what they’ll wear on their wedding day is the ultimate form of customer service. “It’s a very intimate, emotional experience,” said Sarah Jeansonne Wampler, owner of Bustle – Bridal Gowns and Accessories in Baton Rouge. “And it’s very rewarding because you get to be part of such a special time for our customers and their families. And it’s just so fun.”

Bustle’s story began in 2007 with a vision: to create a haven where love, beauty and dreams intersect. Wampler opened the store after her own wedding and aims to provide outstanding customer service to soon-to-be-brides and their families. When creating her business model, she asked herself what resources she wished she’d had in the Baton Rouge area when she was planning her wedding and used her answers as a framework for Bustle. Over the years, she’s had the privilege to witness countless special moments and has served more than 3,000 brides and their families. “It’s the ultimate form of a mix of customer service and retail, helping people that are planning weddings. We are a retail business, but we really consider ourselves a service industry as well, so that’s what I love about it.” Over the years, Bustle has evolved and grown, but Wampler’s dedication to her clients has never wavered. Bustle has also continued its commitment to inclusivity: it prides itself on offering a wide range of sizes so that every bride

feels beautiful and confident on her special day.

Bustle employs six people – an operations manager, a sales manager, and four bridal stylists. “[St. John Properties] has been really great,” said Wampler. “When we moved in in 2019, they subdivided the space for us because we weren’t sure that we wanted to take on the full 4,000 square feet. And when we took on the VIP suite area, they helped us with the construction there. They built out the dressing room. They really helped us make that space perfect for exactly what we needed.” “[St. John Properties] has been really great. … They helped us make the space perfect for exactly what we needed.” –Sarah Jeansonne Wampler, Owner, Bustle – Bridal Gowns and Accessories

When first moving into their 3,000-square-foot space at Barringer Crossing I in 2019, Bustle included four dressing rooms and four viewing areas, allowing them to help four customers simultaneously. In August 2024, Bustle expanded their footprint with an additional 1,000 square feet of adjacent space to create a private VIP suite. The new space features a dressing room, bathroom, custom bar, and viewing area. When brides rent the VIP suite, their group gets the entire 1,000-square-foot area to themselves. “It’s like having a store within a store,” explained Wampler. The group begins in the inventory area of the main store to choose their dress options and then moves into the VIP area. To top it off, they’re pampered with champagne and mimosas. Guests can also opt to purchase add-ons, including a charcuterie board, a flower backdrop for photos, or desserts.

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