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Reima of North America

Sixth Avenue Place 17301 W Colfax Avenue, Suite 200 Golden, CO 80401

WEATHERPROOFING KIDS SINCE 1944

720.469.3059

us.reima.com

A mong the mountains of Golden, Colorado, where skiing, hiking and camping are common weekend activities, one will find Reima of North America — a retailer that specializes in high-quality, seasonal outerwear, swimwear, footwear, apparel, and accessories for children. Marc Cutilletta, president for Reima North America explained the company has three key retail seasons, with the most popular being winter ski season. Their apparel stands out for its durability, sustainability, and sleek Scandinavian designs.

Reima is a global leader in children’s apparel. The brand was founded in Finland, a country known for their long, cold winters, making winter sports like cross-country skiing, ice skating and snowshoeing a way of life. While the company itself is more than 80 years old, Reima began its North American operations in 2019, introducing its award-winning kid’s wear to families across the US. “Even though we only build clothes for kids 0 to 14, we really sell to the parents,” said Cutilletta. Winter sports like skiing and snowboarding are among the most expensive pastimes, especially when you factor in equipment costs, travel, and access to facilities. Reima sees its clothing as an investment, by purchasing these timeless, functional, and long-lasting outdoor items, parents can have a peace of mind knowing that the items can be handed down and still maintain their quality.

Reima’s office at Sixth Avenue Place is home to 17 staff members — some staffers work in person, while others are remote, and live throughout the country. Their space houses offices, a meeting area, and a 750-square-foot showroom that displays all their seasonal apparel, footwear, and accessories. The interior design finishes within their showroom reflect the Scandinavian style where the company was founded. “When people walk in, it’s not just a room that has a bunch of samples in it. It makes you kind of feel like you were in a Reima store throughout Europe.” In addition to helping Reima create a showroom that represents the brand’s Nordic aesthetic, St. John Properties also helped the company change all of their office doors to glass to let in natural light. Cutilletta commended St. John Properties for their attentiveness to both the interior and exterior of their properties. It helps businesses, like

Reima, focus their efforts on best serving their customers and community. Reima loves being part of the St. John Properties’ family. As our neighbors, we are offering you 20 percent off at reima.com through December with code: STJOHN20.

“We’re really happy with St. John Properties. They’re super attentive to our needs, and the surroundings are great [and] well kept.” –Marc Cutilletta

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