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THE RISING SON
In another exclusive, de Boulle is now the first U.S. source for Giorgio B, the fresh and forward jewelry by Giorgio Bulgari — yes, of that Bulgari — who is injecting classic jewelry forms with powerful, modernist principles. (Think industrial posters, Futurist paintings and very fast planes.) Adapted from WWD, May 2023: When you’re the fourth generation to enter a field, there is a feeling of having to live up to your ancestors and doing justice to the name. For 46-year-old Giorgio Bulgari, there is also the add- ed impetus of making sure he leaves his own mark. “I feel the obligation to create pieces that have a certain stature,” he told WWD ahead of the launch of his Gior- gio B jewelry label at Dover Street Market in London [in May 2023]. “It gives me the motivation and pressure, if that’s the right word, to do things in a certain way.” Priced between $5,000 and $50,000, the bold volumes and striking angles of his designs are certainly not for wallflowers, and Giorgio B already counts among its clients Sharon Stone, who wore a pair of palm-shaped earrings to this year’s Vanity Fair Oscar after-party. As one of the great-grandchildren of Sotirio Bul- gari, who founded the Roman jewelry house now owned by luxury conglomerate LVMH Moët Hen-
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