By David MacDonald S o Jody, I know your readers want to hear about you and the Mesh Media Network. When and how did it all come together? I launched Mesh Media a little over a year ago. It was really about combining my passions of media and marketing with my skills of teaching and selling. I had done corporate sales for the majority of mycareer, selling everything you could possibly imagine. I’ve worked for HSBC Bank, Canon Canada, Carnival Cruise Lines – so I have a really strong sales background. And then I had an opportunity to take a position with Advocate Printing & Publishing where I did media for them for four years. I really enjoy media and the creativity that comes through experiential marketing and realized there really wasn’t anyone in Atlantic Canada doing partnerships and sponsorships. And that kind of work is really a combination of everything I’d done throughout my career to that point. That’s basically how I started Mesh Media Network. It seems like the kind of business where pre-existing connections were vital to your start-up. That’s the funny part about it. I was in the corporate world for 15 years and every sales position I took- on I was always asked if I was coming into the job with an established network. I always took pride in the business relationships I had in the community – I worked hard to nurture them. I got to a point where I realized that I was using my hard-earned connections to benefit a lot of other people’s businesses. I started to wonder how I could use my skills and network to exercise my own creativity rather being confined and working off someone else’s rule book. I’d say most successful entrepreneurs have a bit of rebellious streak, wouldn’t you? Well, I grew up not really knowing what I wanted to be; I wanted to be everything, really. And that, I think, is the power of curiosity. I wanted to be a lawyer; I wanted to be a sports broadcaster; I wanted to be a physiotherapist – and that’s really been my journey, dreaming big. I’ve also had the opportunity of a great education. I grew up in Hilden, Nova Scotia and graduated from CEC [Cobequid Education Centre], I went on to Dalhousie University in Halifax where I graduated with a BA, and from there I went to Lakehead University in Thunder Bay, Ontario to do my Bachelor of Education. I taught for a couple of years before I realized teaching grade eight just wasn’t a good fit for me straight out of university. I went back to university, to St. Mary’s in Halifax, to take some marketing courses toward my MBA – and to play another year of basketball. But my career has really benefitted from the amount of industries I’ve been fortunate enough to work in. I wouldn’t have the diverse list of clients in my network that I have now without my back- ground. Your list of current clients is impressive – and, as you
Readers, meet Jody Euloth. Jody, you’ll discover in the months to come, knows just how to close business deals by selling authentically and provide a unique experience for audiences. She’s a sales trainer and coach, network connector, marketing activator, keynote speaker – and as of this month, the writer of a monthly column here at Spotlight on Business. And I discovered as we chatted over the phone in early July that Jody is every bit teammate as she is coach – which is fitting as she’s a former AUS Basketball player and Dalhousie alum. Her column is ultimately an extension of her business, The Mesh Media Network, a full-service sales, marketing and PR agency which helps entrepreneurs, businesses and brands ‘Get Noticed, Get Leads, and Close Sales.’ Jody wants to share some of the strategies and tools her team at The Mesh Media Network uses to create integrated, multi-platform marketing campaigns, to secure partnerships and sponsorships, and to make activation development and custom-built communication strategies work for you. She’s on your side – to a fault. “I’m also going to share a few of my missteps starting out so that my readers won’t make the same mistakes I did,” she laughed. Becoming a part of the Mesh Media Network puts your business in good company alongside – or meshed with – the likes of Nike, DOVE, Casino Nova Scotia, the Port of Halifax, DIYMom, Steele Jaguar, Land Rover Halifax, Porsche of Halifax, the Nova Scotia Dental Ass ciation, and Atlantic Fashion Week.
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SEPTEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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