exciting webpage designs in the industry I’ve seen in recent memory. That being said, do you have any advice for first time SEMA attendees or exhibitors or people learning about SEMA Ignited for the first time? We always emphasize planning in advance. It’s unrealis- tic to expect to show up the day of the event and get the maximum value of the Show. We begin working with exhibitors months in advance, and hold an event with exhibitors in Las Vegas in June to prepare. Even those who do not attend are able to connect with dedicated account reps who help exhibitors with all their Show needs. From identifying goals to targeting buyers, account reps are available to help exhibitors with all their show needs. Likewise, attendees can plan in advance by reading SEMA eNews each week, and referring to the SEMA Show mobile app. There, the latest news and updates about the Show will be included. Following the official SEMA Show social media accounts is another great resource. When I started researching the SEMA Show for this article, it quickly became apparent that you guys give back. You spoke earlier, for instance, about the edu- cational opportunities the SEMA Show offers. Can you please say a few things about SEMA’s charitable endeavours? With pleasure, David: SEMA Cares brings the industry together to support children. The SEMA Memorial Scholar- ship Foundation is focused on helping the younger genera-
tion pursue careers in the automotive industry. Throughout the year, various projects will be taking place to continue the effort to support youths. Students, for example, are invited to the SEMA Show each year as part of the Intern Program, where they work side-by- side with established companies and build connections that they maintain in the future. I see that there are several SEMA Show special events – can you please say a few things about these events? In addition to new products and trends, the SEMA Show is an overall experience that includes networking, educa- tion and socializing. All Show-goers are invited to attend the more than 60 educational sessions, the traditional New Products Breakfast, the SEMA Industry Awards Banquet and SEMA Ignited. New this year is a SEMA Reveal where media will be able to get a sneak peek at some of the vehicles from the Show and hear from the builders. Again, I encourage all those people with gas in their veins 24/7 to check out the complete list of events at SEMAShow.com
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SEPTEMBER 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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