PS: Well, there is Polonée the distillery and then there is the vodka that we make, Kannuk. From the beginning in 2013, we wanted Polonée to be a house of brands as opposed to what we distill becoming a house brand. We don’t want to develop products under one umbrella like Polonée gin, Polonée rum, Polonée rye, etcetera. AS: Products, spirits, don’t naturally have to share the name of their distillery. It’s certainly an easier marketing strategy but we feel that we can get more creative with each new product because it will have a life of its own. Rum, for instance, that doesn’t carry the Polonée name would have no limitations, no anchor. There’s so much more you can do with your branding when you have basically no limitations. You’re not selling the previous brand that you’ve distilled with something new. Speaking of something new, your logo looks to me to be a new take on something quite old. AS: That’s a good eye. A lot of people ask about the symbol, the logo, and what it means. We call it the Pheagle: part eagle, part phoenix. The eagle portion represents the Polish coat of arms. Canada has the maple leaf symbol; Poland has the White Eagle emblem, which represents power, strength. That’s our roots, our heritage. The Phoenix is a Greek myth- ological bird which represents rebirth, recreation, and res- urrection. We thought combining the two would perfect- ly represent what we’re trying to do at Polonée Distillery: we’re trying to reinvent and redesign spirits. Vodka is one of the oldest spirits in the world and we’ve made it our goal, our mission to give it an overhaul in our image.
The red sticker that acts as a seal for the handcrafted roasted maple wood cover is full of symbols, too. The
28
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2017
Made with FlippingBook flipbook maker